Influencer marketing is a practice where a social media influencer will use his or her platform online to promote a product for monetary gain from the sponsor. This sponsor will pay for the advertisement in hopes of higher sales. Lately, there have been many examples of this, and it is due to the advent and rising popularity of social media. I believe that this practice will only continue, and this strategy can best be described by looking at TikTok’s model. 

A look into why people use ad blockers and how companies are adapting to this situation.

The landscape of digital marketing is evolving, with seniors aged 65 and older becoming increasingly active online. Recent studies reveal that 90% of adults in this age group are internet users, engaging in activities such as web browsing, communication, and online shopping. This demographic shift presents a significant opportunity for marketers to tap into a market segment that is both growing and financially stable. In this post, we delve into the digital behaviors of seniors, exploring effective strategies to engage this audience and highlighting the importance of inclusive marketing approaches.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.