What is mobile advertising and why is it so effective?

Learn how to leverage mobile engagement to guarantee customer loyalty and widespread use of your application.

This blog is an introduction to display advertisements. Everyone comes across them, but not many people know what they are and the main purposes behind them.

Of all social media platforms taking the world by storm, TikTok has proven itself to be the most successful at increasing consumer engagement and spending.

Many apps and websites track our data and habits. There are many who question why and are uncomfortable that this is going on. Spotify is a prime example of how this can benefit us consumers

Nearly two-thirds of the mobile app fields are represented by ads. The allocated spending has surpassed $500 billion as of 2022 (Baar).