Instagram Marketing vs Tiktok Marketing
The world of mobile marketing is ever changing, as it is no secret that technology has evolved at an exponential rate, and continues to do so as time moves forward. Along with this fact, though, is the one that social media continues to rapidly evolve as well. While social media provides an outlet for people to connect with friends and family, it also allows an entire new space for brands to reach their target audiences. With platforms such as TikTok hosting a plethora of young, impressionable adults, the video-based app has quickly established itself as the biggest outlet for brands to advertise their product.
Other apps, such as Instagram have also proven to be efficient in mobile marketing as well, as feeds are constantly cluttered with advertisements and brands selling instead of the app being used for what it was intended for, which is sharing pictures and videos with friends and family.
One blog, titled “TikTok VS. Instagram, Which is Better For your Brand?” outlines the main differences in using the two platforms for marketing, but the overarching theme is that both have unique features and algorithms that benefit ones brand immensly in the long run.
One major example of mobile marketing overtaking social media platforms is the recent introduction of “TikTok Shop” which allows consumers to purchase directly from businesses on the app, instead of having to go to a different site. The app offers a separate tab for the shop, and encourages creators who buy something from it to then make a video telling their followers to also buy the product. In order to draw more people to that tab, they offer creators coupons and base their algorithm on videos about the shop.
2024 Instagram Marketing Best Practices
While Instagram also has a separate tab for their shop, it is not promoted as much, probably because it is not a video based app the way TikTok is.
Many users of both apps complain about the push of “shopping” within the apps, as they say they do not being constantly sold to constantly when they log onto social media to escape the world.
“Tiktok shop has ruined Tiktok”
Along with the immense rise in advertising on both of these apps, social media influencers have begun to gain more traction as well by collaborating with certain brands.
Darcy Mcqueeny, a Tiktoker with almost 2 million followers frequently posts about going on brand trips with brands such as Tarte, Too Faced, and Amazon. Since her audience is mostly 15-25 year old women, it is likely that her content brings more traction to those brands.
Her content is so influential that E! News wrote an article highlighting her current Amazon favorites with explanations as to why everyone “needs” certain products.
On the other hand, Instagram might not be having as much success, due to the fact that influencers are hardly ever only Instagram influencers. Tiktok is the more successful app in terms of allowing influencers to share their “authentic” daily lives.
Overall, while both apps succeed at allowing brands to promote their product and gain traction, Tiktok is the more efficient space for consistent influencer marketing.
