Tik-Tok; Best Practices & How to Go Viral!
By Julia Luisi
How To Go Viral on Tik-Tok; Tik-Tok’s Best Practices
Tik Tok is 2022’s hottest app. With over 656 downloads in 2021, the application continues to grow its users (84.9 million) and content. As an application with millions of users, how can your posts become the most viewed?
Tik Tok’s Background
In 2021, TikTok was the most downloaded free app in the US, according to Influencer MarketingHub. And since then, the app has only skyrocketed for businesses, influencers, users, and more. If you’re looking to go viral on the app and broaden your audience, this article is for you.
Beginning in 2016, Tik-Tok was created as a Chinese start-up company. Byte Dance also known as Douyin, created the app with the purpose for users to post short video clips. Which now has become a platform where users can claim fame, money and popularity! In September of 2020 Byte Dance was strongly encouraged to sell its ownership to a U.S company. With political and safety concerns of a breach of users private information, Byte Dance was sold and became Tik Tok Global.
Tik-Tok, once just an application to post short clips and dancing videos has now become so popular, users are creating careers off of this application. User Charlie D’Amelio’s Tik-Tok became so popular she launched a show with Hulu! D’Amelio was only fifteen years old when she became famous because of her short dancing TIk-Tok’s. Charlie even has a Dunkin drink named after her! She became known for always posting about her specific Dunkin order in her Tik-Toks, which kick-started the brand deal.
While some users are launching shows and deals with large corporations, others can barely get views on their videos. Below you can read about the top 4 tips to make your videos viral on TikTok without having to spend a single cent on ads or expensive filming equipment. Get ready to have your notifications blown up, because your videos are about to go viral.
Keep Your Videos Short And Straight To The Point
The thing with TikTok is that people are looking for quick and relatable content, as well as tips and advice to apply to your everyday routine. Although now the app has a new 3-minute feature, most creators stick with the classic 15-second video length or sometimes use the full minute one.
If you’re looking to go viral on TikTok, stick to the short video format, that way users can easily play your video and get to know your content before getting bored. According to Sprout Social “Shorter videos generally perform better on TikTok, which is why 1 in 4 of the most popular videos on the platform have a duration between 21 and 34 seconds”.
Use Other Social Media Platforms To Promote Your TikTok Account
If you have a larger following on Instagram, Facebook, Twitter, or any other social media platform, share your videos there too (with a link to your profile on the app) to allow your audience to discover new content you post on a different place.
Uploading your TikTok videos as reels on Instagram, for example, can help you broaden your audience and increase your engagement rate as well as redirect users to your profile and boost your followers and statistics. Now that YouTube has a new section where you can upload short versions of your videos, many content creators are posting their TikTok clips to allow more people to know about them, so definitely keep an eye out for that.
Post Regularly & Create Quality Content
Sometimes, posting regularly and creating quality content don’t go hand in hand, thus it can happen that you don’t have much time to create a top-class informational video (or anything that your niche relates to) so you end up posting a draft or a quick clip.
Wallaroo Media released some interesting statistics about TikTok’s user engagement rate, stating that “younger people ages four to fifteen spend an average of 90 minutes per day on the app”. This is a great indicator that in order to have more videos go viral, you need to constantly publish new ones.
There’s nothing wrong with this though, but you should bear in mind that the most successful videos that go viral on TikTok happen to be at the top because it is either funny or inspirational. Analyze your niche and decide which content you should create to have more videos go viral as well as which of the two emotions mentioned above can help you and your videos spread across the app more smoothly.
Use Current Trends
TikTok is known for creating and dissolving trends like magic, and if you’re looking to go viral on the app you must keep yourself updated with the latest challenges, songs, hashtags, and everything in between.
Whether it is using the top-used song of the day or the week, doing the most popular dance on the app, or anything else the top creators are using, you can have a video go viral if you follow the practices everyone is using. TikTok is all about having a personalized algorithm for every user on the app, therefore if they’re following a specific group of influencers that use a certain song or do a little dance, it is very likely that your video will appear on their For You pages too.
Going Viral On TikTok Wrap Up
According to Hootsuite, “TikTok is the most engaging of all social media apps, with an average user session of 10.85 minutes”, with the majority of its users being Gen Z. If you’re looking to go viral on TikTok, the article above can help you take your clips to the next level.
To sum up the content exposed here, to have a viral video on TikTok it is important to use short videos, according to several statistics, that are either funny or inspirational (or provide useful information for people) as well as use current trending songs or challenges popular on the app.
