How to get Discovered on Snapchat
History of Snapchat:
Snapchat was founded in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all students at Stanford University. The original idea was a social media app that enabled users to post photos and videos that disappeared from the site after a few moments. In July, 2011, the co-founders released “Picaboo”, the precursor to Snapchat. The app originally only had 127 users. In the fall of 2011, Picaboo became Snapchat.
One year into its existence, Snapchat added to their features – and the user count – by introducing video to the app. The videos were only 10 seconds long, but the rollout was successful enough to push the number of snaps sent a day to 50 million. At the same time they also launched the app on the Android store.
Marketing on Snapchat
In order to market successfully on Snapchat, you’ll need to have a marketing strategy in place. Snapchat is about urgency and quick clicks, capitalizing on these things will help a marketing campaign. Using strategies like coupon codes, connections with influencers, and building anticipation can be game-changing in marketing your company on Snapchat.
How to get your company discovered
If your business wants to connect with people under the age of 35, Snapchat is the platform to do so with. The platform is used to connect with friends, but users are also likely to discover new businesses, via the Discover page. Snapchat is a place to be causal and fun! It is about being in the moment and many of the features encourage users to be lighthearted and creative. For your business, a Business Account should be set up. This will let you create a public profile, advertise, and have access to age-targeting and location-targeting
To start working towards getting discovered on Snap, your business needs to start creating Ad campaigns! Creating Snapchat advertising campaigns can help you reach your target audience. Be as creative as possible.
The last step to getting discovered on Snapchat: Let everyone know you’re on the platform! Link your Snapchat in your other social media bios. Make posts on other accounts teasing exclusive Snapchat content. Lastly, have your personal Snap QR code available to consumers.
Work cited:
https://blog.hootsuite.com/snapchat-for-business-guide/
https://www.statista.com/chart/7951/snapchat-user-growth/
https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/
https://medium.com/@mirza_ms_baig/the-fall-of-snapchat-f352e74624a7
https://blog.hubspot.com/marketing/history-of-snapchat