The World Of Influencer Marketing
Influencer marketing is a practice where a social media influencer will use his or her platform online to promote a product for monetary gain from the sponsor. This sponsor will pay for the advertisement in hopes of higher sales. Lately, there have been many examples of this, and it is due to the advent and rising popularity of social media. I believe that this practice will only continue, and this strategy can best be described by looking at TikTok’s model.
A Deep Dive into Ad-Blocking
A look into why people use ad blockers and how companies are adapting to this situation.
