Mobile app marketing - isabella rubolino

In today’s society, our mobile devices are basically extensions of ourselves. They are ways to keep us connected with those around us. Mobile apps allow us to connect with each other in ways we never thought possible before. Mobile apps are also excellent tools for marketing efforts. The blog will go over some trends for mobile app marketing in 2024 as well as some common pitfalls.

Augmented Reality on Amazon showing how customers can view furniture in their home before purchase.

Mobile app marketing trends

Building a positive reputation helps immensely whenever you are trying to launch or promote a new app. You can create relationships with bloggers who fit into your app’s niche. You can also launch exclusive trials of an app or have interviews with developers before launch to build buzz surrounding the app. Using PR helps build trust and credibility for the app.
Influencers are very important tools in the consumer buying and decision process. Reliable ones can convince consumers to purchase goods or services just by making a positive video about it. Partnering with influencers who fit the specific niche of your app can lead to higher downloads and engagement.
Augmented reality has become powerful tool for customer engagement. Snapchat uses it in their filter section to promote things about its own app or sponsored content. Apps like Amazon have also been implementing AR for shopping. Adding AR allows customers to try out things in their space before purchase. Adding AR to your app increases trust associated with online shopping and adds a fun and exciting way for app users to engage.
Apps like Instagram and TikTok have added app-specific stores right ti their apps. These shops allow app users to purchase things hey see in posts without even leaving eh appo. This type of feature has become eve more important in a world that favors convenience.

Press release for the launch of Apple’s new app - Apple Arcade

Common challenges

While mobile apps are a great tool, like anything, there are a few common challenges.

More distractions - on mobile phones, there are many apps and things to view, so it can be hard to keep attention focused on using one specific app for an extended period of time.
Smaller screen - it can be hard to format apps to make sure they look good and that everything functions well on a smaller screen.
Lack of trust - there seems to be a certain level of distrust when using mobile. Many people tend to make big purchases on a desktop computer or laptopp.