Mobile advertising
Mobile everything
“Advertising delivered on a mobile device now makes up 65.1% of total internet advertising revenues”. -MobileAds
In today’s society, it is key to involve mobile devices in order to reach all possible audience segments. The world has changed into mobile everything, people must see it now, have it now or know it now. It is all about NOW, NOW, NOW! That goes for the younger generations especially, since they are constantly on their phones. However the older generations are trying to be trendy as well and becoming absorbed in mobile devices as well. Wherever they are, it seems their phone needs to be involved.
Enter mobile advertising, the ultimate reach for a variety of audiences. Mobile advertising is just how it sounds, advertising on your mobile device. There are a couple different ways it can be incorporated on your device. They all portray to the different type of audiences; a brand is trying to advertise to. It is a great marketing technique brands take advantage of using in order to receive the data on the consumers that will help them in the long term. The advertisements are based on the demographics as well as the patterns of the audience.
Types of mobile advertising
Banner Advertisement
Video and Game Advertisement
Text based Advertisement
Advantages of Mobile advertising
Accessibility, a major factor in todays society is our mobile devices with social media and apps.
Understanding users habits, each device can be studied to use in marketing campaigns.
Personalized advertising, advertisements can be directed specifically at your likes and interests.
Immediate results, mobile devices follow the users everywhere, making it more likely for a mobile advertisement to be seen.
Interactive, holds peoples attention if they are actually participating in an ad, makes it more memorable as well.
Higher conversation rates, mobile advertising is the top growth rate for clicks, likes, conversations.
Future
In terms of the future for advertisements on mobile devices, it will just increase in usage. It is the main way of advertisement people are using today and in years to come. As our generations increasingly become more advanced on technology as a whole.
References
Randolph, B. (2019, July 22). How Does Mobile-First Indexing Work, and How Does It Impact SEO? Retrieved from https://moz.com/blog/mobile-first-indexing-seo
Com, M. A. (2019, October 29). What is Mobile Advertising and How Does it Work? Retrieved from https://www.mobileads.com/blog/mobile-advertising
Written by - Martina Walker