Want a new way to market to clients? Try Instagram Marketing!
Written by: Caterina Posa
Instagram is a whole new way to market to clients in today’s day in age.
Instagram is a social media platform that has been around since 2010. It’s main purpose was to post pictures and videos while connecting with your family, friends, celebrities, and your favorite brands. Today, Instagram has completely changed. It is very rare that you can go onto Instagram without seeing a brand deal or some type of marketing campaign. There is even a new feature on Instagram called “Shop” where you can market your products and people can purchase off of.
Instagram’s relationship to marketing and different forms of advertising is very well-known. It is the place where marketers can go to reach an audience with visuals and short messages. The reason people use Instagram is because profiles reach a wider audience because the app is available to anyone.
Instagram was made for people to share photos and what better way to market yourself, your brand, or your company than with pictures, videos, or live streams. “90% of Instagram users follow at least one business, and 83% of users say Instagram has helped them discover new products and services.” It also helps with brand awareness and introducing new products. It is very likely that if a user sees your product on their feed, they will stop and look at the product and 80% will purchase the product.
There are ways to promote your business on the social media platform. Users like when they can connect with the brands. User engagement is important on Instagram, so if you post something that your followers enjoy, they will interact with your post and product. “Social media has been proven to influence purchase decisions,” if you find a way to mix your content with the things your audience enjoys, chances are they will purchase your product. When you are marketing on Instagram, you must make sure your posts are clear, consistent, familiar with your audience and have a clear vision. There are ways to make your Instagram marketing efforts simple with Instagram Insights. Instagram gives the option of making your account a business profile. Once you set that up, you can look at your insights.
Instagram marketing is key to success because of the format it gives. Instagram users are more engaged than other social media platforms because of the business side of Instagram. Instagram’s relationship with marketing is because of online shopping. People would rather online shop, especially during the pandemic. “According to a recent study, 72% of Instagram users report making a purchase decision after seeing something on Instagram.” We see this on the “Shop” feature and the IGTV because this is the place where most people go to look at products. The “Shop” feature is new to Instagram because of how Instagram helps marketers. Another format that makes Instagram a great place for marketers is the shoppable Instagram posts. This is where a brand can tag the product and it will send the user to the website where they can research the product. Since it shows the price, this is a factor that helps marketers gain a profit.
Instagram is a place where marketers are able to go and market themselves, their brand, or their product. There are many social media platforms where you can market, but Instagram is becoming a marketplace for social media. Instagram thrives due to growing mobile user base, which is young and global. “Its users actually want to see advertising. About 70% of shopping enthusiasts say they turn to Instagram for product discovery.”
https://www.socialmediaexaminer.com/5-ways-marketers-can-use-instagram/
https://www.hubspot.com/instagram-marketing
https://buffer.com/library/instagram-marketing/
https://later.com/instagram-marketing/
https://www.investopedia.com/articles/personal-finance/030915/how-instagram-makes-money.asp