Meet Cait freedlander

January 15, 2026

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Hi, everyone! My name is Caitlyn Freedlander, but I prefer Cait. I’m a senior majoring in Communications and Public Relations/Advertising. I've always been drawn to the creative and strategic sides of communication, especially how storytelling, branding, and digital media shape how people connect with companies and each other. I’m particularly interested in social media marketing, branding, and integrated marketing communications. I find that creativity and data can work together to build meaningful, ethical, and engaging campaigns.

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Cait Freedlander

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Cait Freedlander -

I’m still learning but I lead with care, creativity, and curiosity!

Five main learning objectives

1. Develop a strategic understanding of social media marketing.

   I would love to learn how to create content that’s not only engaging but aligned with goals, target audiences, and brand strategy.

2. Strengthen my content creation and storytelling skills.

   I hope to improve how I communicate ideas through visuals, captions, and messaging that feel genuine and effective across all platforms.

3. Build confidence in my personal and professional marketing voice.

   This course is an opportunity for me to refine my voice and learn how to show up confidently and consistently in digital spaces.

4. Understand trends, analytics, and audience behavior.

   I want to learn how to evaluate what’s working, why it’s working, and how to adapt content with intention rather than pressure.

5. Create purposeful work I'm proud to share.

   My goal is to leave this course with work that reflects growth, creativity, and strategy.

Fun fact!

Say Hi to Gaston & Panzer!

I spend much of my time volunteering at an animal shelter and a few years ago I welcomed two into my life. Dogs have always been deeply important to me, creating comfort, joy and perspectives.

Follow along as I explore social media, marketing, and creative growth!