Social Media and Digital Marketing

Sign up for the course next spring semester!

Why you should take the course “Social Media and Digital Marketing”

  • With an adjunct professor that works in digital marketing, students are sure to leave class with professional connections and networking opportunities that may lead to interesting internships and even future careers. The class also has posting boards dedicated to current, available internships open to college students.

  • With unique learning experiences and intriguing assignment, social media and Digital Marketing helps sharpen student’s writing abilities, teaches best practices for digital marketing, and opens the doors to important lessons in SEO and social media posting. While many students have been using social media for year already, learn how it can benefit you, your personal brand, or future employers. You can even find out if you have what it takes to be an influencer

  • Every assignment has applicable skills to the field of digital marketing today. In a world that is constantly progressing, this course follows along intently to provide current and useful teaching moments that serve students in their future endeavors. Students learn how to make and use editorial calendars to control and moderate social media posting, learn how to access and understand important analytics from social media platforms and websites.

Who can (or should) take this class?

Find out more about the major this class serves below. For all media majors at Duquesne, ADPR 303 counts as a departmental credit toward graduation.

For those who are not media majors, this class is still a beneficial elective credit. It does not require any prerequisite courses. As our society becomes more technologically advanced, it is important to be educated about media as a whole.

For more questions, contact Chris Daley.

  • Emma Smith

    Sophmore media major

    “This course taught me a lot about what social media and digital marketing entails. Chis was able to hep me get an internship through a local advertising company. A lot of the skills on my resume were learned during this course.”

  • Josh Marsh

    Senior computer science major

    “While this course was just an elective for me, I found it very insightful. I never really knew how much went into medi advertisments. I have a new appreciation for those who work in the feild. It was a wonderful course.”

  • Eleanor Parks

    Freshman strategic public relations and advertising major

    “Taking this course was one of my best decisions at Duquesne. It gave me a great foundation for my major, and now I have a better idea of my future career path. I highly recommend enrolling.”