How a Bad UX Can Destroy Your Business
““Strive for minimalism””
Have you ever opened a website and it took forever to load?
Have you been annoyed at a button that was located at the top of your screen, just out of thumb’s reach?
Have you tried to navigate a website (duq.edu) and found that the links and buttons that you click just lead you to a dead end?
If you answered yes to any of the above questions, then you have witnessed a bad user experience, or UX.
UX can be tricky, especially on a mobile device. As with any platform, it is important to keep your design consistent and have the end goal of the site understood from the first page the user visits.
““The more comfortable, easy, and enjoyable it is for people to use your website, the more satisfied they will be.””
UX is all about what a user thinks of their experience with a program, whether those thoughts are bad or good. It is an important rule that all of the most important information should be visible without having to scroll or navigate through the website or app at all. This proves to be far more difficult on mobile devices than on a desktop computer, for example, because there is far less real estate as far as screen size goes. However, some may say that the flipped ratio in the screen size on mobile proves to be more convenient in getting more content on the page as there is more space vertically. Users tend to be less patient on mobile devices, meaning that the golden rule of having everything visible and out in the open from the start is very important.
There are a lot of factors that go into UX, especially on mobile. On a computer, you can put a button just about anywhere and it will be no inconvenience for the user to click. However, when it comes to mobile UX design, you have to take a lot of factors into account. One of the most important factors when designing an experience for mobile is how the users are holding their phone. A game meant to be played while sitting on the couch has a much different UX design than a navigation app meant to be used in the car, for example.
Pictured above is a chart of where on a screen users can reach based on which hand they use to operate their mobile device. Image credit: dribbble.com
In conclusion, if you want your business to go anywhere, your users need to have a pleasant experience when they visit your site, no matter where they do it from. A good user experience happens on a consistent, credible, and comfortable website.