What is Digital Video Advertising? - Zach Alvarado
Digital video advertising refers to the use of video as a medium to get desired ads placed across a wide array of digital outlets. It is also sometimes referred to as native or ‘sponsorship’ video and is becoming an increasingly popular format for marketing and advertising campaigns. According to brid.tv, digital video advertising entails delivering promotional video content to a target audience using various online channels.
Digital video advertising is distinct from television advertising, which is still an important part of the overall ad landscape, yet digital video Advertising offers a more targeted and creative outlet for brands to reach a wider audience. Increasingly, more and more brands are taking advantage of digital video advertising to supplement their presence on traditional media and capitalize on this emerging trend.
How is Digital Video Advertising Effective?
The nature of digital video advertising provides an opportunity for brands to use a more creative, engaging and effective approach to reaching their audience. This type of media allows for dynamic, personalized content that can be tailored to the audience no matter what their preferred style is. This allows for brands to present their message in a more engaging way, making their message stand out from the competition.
In the digital realm, video advertising has a number of distinct advantages over traditional ad formats, such as television and radio. Video offers more options in terms of content, which can be tailored to the audience you are trying to reach. Instead of just showing a static ad spot, you can create dynamic content that resonates with people and is seen to be more effective overall.
Digital video advertising is also faster, more cost-effective and better targeted than traditional formats. It is much easier to track down what audience you reach, who your message is resonating with and how effective it is. This kind of insight is invaluable for any brand trying to maximize their presence and reach the right people with the right message.
Finally, the immediacy of digital video advertising is unparalleled. Video content can be shared, reposted and spread quickly, creating a greater impact on the audience and more potential reach, than any other type of media.
It is very clear to see why digital video advertising is quickly becoming one of the most popular methods of outreach for brands, organizations and companies. It allows for a much more tailored and effective approach to reaching a much wider audience, generating higher quality results. Brands who want to capitalize on this trend should investigate the options they have available and take the time to create meaningful, engaging and unique content. If they do, they will be successful in the long term, making video advertising an incredibly powerful tool for any brand.
Works Cited
Evolution of Digital Advertising: Happy 25th Digital Advertising And Many More To Come. (n.d.). Retrieved from Adscholars.com: https://adscholars.com/blog/evolution-of-digital-advertising/#:~:text=The%20first%20online%20advertisement%20appeared,%2Dthrough%20rates%20of%2044%25.
How to Get Started With Digital Video Advertising. (2022, July 21). Retrieved from www.brid.tv: https://www.brid.tv/digital-video-advertising/#:~:text=Digital%20video%20advertising%20entails%20delivering,ads%20over%20various%20web%20content.