The Beauty of Tik Tok Marketing

By Joely Zappia

How Does It Work?

Tik Tok is the biggest new way to promote any brand, product, or service. With the algorithm of the app or the “For You Page” being adjusted to each indivudal user of the app, you’re guaranteed to see ads for things that interest you. Marketing on this platform can help increase a brands awareness, increase sales, provide more efficient customer service, and get feedback from audiences.

Types of Tik Tok Marketing

• Influencer Marketing

• Viral Trends

• Organic Personal Content

  These three video concepts are all ways you’re able to push products in an entertaining light that users will trust and want to watch. Influencer marketing has almost completely taken over the platform and become one of the biggest careers of Gen Z. Viral trends are important to pay attention to because they are sitewide- not just for one specific audience or age group. The personal content on Tik Tok has become more popular due to the increase in influencer marketing. People on the app have seen that big creators will do anything for a check and struggle to trust their judgement, which is why a more honest personal review is so valued.

Is It Effective?

The short answer is yes, very! 83% of Tik Tok users find the advertisments enteratining and 1 in 4 people worldwide throughout the app have either looked up or bought a product after seeing a video on it (source: Tik Tok). It’s also been ranked the number one platform for ad quality globally. Other platforms still have success selling products especially with the new addition of E-Commerce to many platforms, but not with numbers like this. The short form content keeps users engaged for 15, 30, or 60 seconds.

Conclusion

Tik Tok’s marketing abilities offers a wide range of opportunity for both brand’s and app users. Their innovative features like duets, stiches, trending hashtags, and more allow creativity to take place without elaborate planning. If the app continues to evolve and gain attraction I believe it has the power to be the biggest advertising site in the world.