Instagram Can Help Drive Audience To Your Website
How can Instagram Influence how your audience perceives your brand.
Social media has had a major influence on our lives since the beginning of technology. We take in everything we see and read. This can have a big influence on how we live our lives and what we buy. One of the biggest social media platforms is Instagram. Instagram (for those who might not know) is a social media platform that allows you post content on your account, whether it be for a brand or a person. People can follow your account and receive the posts you make as well as comment and like them.
Instagram has made a huge influence in people’s lives as well as businesses’ lives. Brands can attract people to their website and drive customers to shop for their products just by having a successful Instagram account. A survey done by Social Media Today shows that 57% of 21,000 people they surveyed use Instagram more than they did a year ago and 44% say they will use in even more in the future.(https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-what-instagram-users-expect-from-brands/547351/). So as you can see, Instagram isn’t dying off anyone time soon and isn’t expected to.
Instagram is a visual-focused platform that can help drive action through the content that the brand is posting. It is an important part of social media marketing and can really impact your brands perception. The important thing to remember is, even if you aren’t seeing direct sales from this, people are still going to your site through your posts or liking your posts or even following your account. This all makes you more popular which drive more of an audience to your account (https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-how-instagram-drives-shopping-behavior/547840/). As you can see in the infographic to the left, the number of people who are influenced by Instagram is very high. Having a good presence on Instagram really does effect how consumers are gonna behave when they see your brand. The high percentage of people discovering new products or services means that new consumers are being driven to your brand even if they aren’t buying anything yet. Short and well targeted content that is design created for Instagram is what Instagram users expect to see from brands content and can influence how consumers react to your brand. (https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-what-instagram-users-expect-from-brands/547351/).
Now that you know how much Instagram influences audiences behavior, here are some strategy tips that can help you post the right content.
Strategy Tips
Keep It Simple
The most important thing to do is to understand what your audience is expecting from the platform. Since people are just scrolling, it is important to make sure your content is simple and to the point (https://www.socialmediatoday.com/news/5-instagram-strategy-tips-from-bloomberg/548175/). For example, this post by Joanna Gaines, a famous designer and business owner. She has a large Instagram following, but even if people don’t stop to read her post, they still see her with the name of her new book.
Track What You Post
Track what you are posting. This is the easiest way to know exactly what they want to see. If they are looking at one post more than the others, try to target your content on post a similar to the most popular ones (https://www.socialmediatoday.com/news/5-instagram-strategy-tips-from-bloomberg/548175/).
Use Stories
Stories are a simple and quick way to get information out to people. Having eye-catching images and content will help people stick with the content they are watching (https://www.socialmediatoday.com/news/5-instagram-strategy-tips-from-bloomberg/548175/).
Use Appropriate Inspirational Quotes
Inspirational quotes is a tactic that has been used on Instagram and can be very effective if it is aligned with what your brand is doing. For example, Bloomberg Business uses quotes so directly what politicians are saying. This is effective because they are staying on brand, with it being news, and are providing content that is popular on Instagram ((https://www.socialmediatoday.com/news/5-instagram-strategy-tips-from-bloomberg/548175/).
Credit to Joanna Gaines
Credit to BloombergBusiness
Depending on your brand and target market, these tips could vary, but the important thing is that you understand what your audience wants. Creating and posting content that people will follow will help drive consumers to you and will help you create a successful business.