3 Mobile Marketing Trends That Are Essential To Building Your Brand
Take Your Small Business to New Heights in 2020!
As we enter a new decade it is safe to say that technology isn’t going anywhere. In fact it would be foolish to turn a blind eye to all the opportunities that the digital world has to offer.
Mobile marketing has become an integral part of the way companies connect with their audiences. Companies such as Google and Facebook are dominating the world of mobile advertising, however, businesses of all sizes have begun to integrate the current trends. This has allowed them to see a rise in new customers and increase the volume of their business.
Though the idea of creating mobile content and digital marketing can seem like a daunting task for a new business owner it actually can lower your marketing cost, while earning your company more revenue!
You can learn about 3 important mobile marketing trends below! Once you utilize these tips, your business is sure to see exponential growth in 2020!
1. Optimization for Mobile
Considering how much time is spent on mobile devices these days, mobile website optimization is a key factor in reaching customers. Mobile optimized websites allow more customers to be reached at a quicker rate, proving to be very beneficial. By being mobile optimized, your website will reformat itself for what ever device your consumer is on.
When crafting your website be sure to keep your eye on all of the elements of design. In a study investigating the impact of content versus overall design on a website’s credibility, researchers found that visitors whose primary goal was to seek out information or products, were more likely to pay attention to the content than to the way in which it was presented.— Webs of Influence: The Psychology of Online Persuasion by Nathalie Naha
Check out the video below for more tips on creating mobile friendly content!
2. The Importance of Video
Another tool that can be used when building your brand is by creating video content. Videos appear in 70% of the top 100 search results listings. Consumers gravitate towards video content because it is easy to digest all while being entertaining. Research from Wyzowl indicates that 79% percent of consumers surveyed would rather watch a video to learn about a new product then read about it.
Small businesses can begin to employ video as a marketing tool by filming product demos and uploading them directly to social media. Also video allows you to engage directly with your consumers. Take advantage of this by answering customers questions through live or prerecorded releases! Here are some things to remember when creating video content
Keep videos short
Create engaging videos
Make videos available on various mobile devices
Test the video on multiple devices before releasing
Check for good and clear audio quality on each device
3. Instagram & The Power of Influencers
Instagram Influencers Adam Gallagher and Chelsea Y.
The growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by the end of 2020. Instagram is said to have the most consistent engagement rate than any other social media platform.
This means that over 72% of Instagram users take action on advertisement post in their feed. An easy way to incorporate this into your business is by just simply posting a picture of your product or service and encouraging your consumers to post as well. This can easily be done on a mobile device, rather than using professional photos. A study done by Yopto found that 77% of people are more inclined to purchase a product by viewing a user generated photo than professional photos.
Influencer Danielle Wellington
When looking at Instagram as a marketing tool it is important to realize the power that social media influencers have. Influencers advocate for businesses by telling their followers about your products or services. Influence marketing increases brand awareness, grow your follower base, and delivers a 11 times higher return on investment than traditional forms of digital marketing.
Instagram influencer marketing removes the barriers of traditional advertising because customers are introduced to your brand from a trusted source on an authentic platform. Before you reach out to an influencer, be sure consider what you're willing to offer an influencer. Also, discuss how your company partnership would be equally beneficial for both parties.
Instagram Explore Advertisment
Instagram is always adding new and new advertising options every year. In 2019 they introduced ads inside their Explore section where users would go to discover new content and feeds. Make sure you are using this social media app to the best ability and you will begin to see an increase in audience engagement.
In 2020 creating online content is an essential in establishing a successful business. By incorporating these tips you are sure to see growth within your customer base and in revenue. Take advantage of digital marketing so that you can stay ahead of the competition!