Tik Tok The New Way to Cook During COVID-19
In the first days when the COVID-19 lockdowns and shutdowns began, people looked to Tik Tok for entertainment and new challenges. During these difficult times, one trend was the food recipes that people on Tik Tok started exposing to the world. These were new ways for people to create food they may never have known how to make. In some cases, people showed how to simplify recipes that would help people who really didn’t know much about cooking. Cooking began to be one of the top things people were doing to pass time when they were in quarantine during the lockdowns.
A common trend that people wanted to try was the art of cooking. This included making a hazelnut spread, chocolate, and ice cream cake. The real challenge for people was learning how to make all these products from scratch off of a minute video that they watched. Sometimes the videos were shorter than the minute-long limit that Tik Tok allows users to use. Not only were people making crazy food from scratch, but they were also using Tik Tok to follow diets and find snacks that were, in fact, “diet-friendly”. A good example of this was the bell pepper with cream cheese and everything bagel seasoning on top. This product was shown and approved to be keto diet-friendly and began to be a snack that people turned to.
A more recent trend that people have been using Tik Tok and food for is to create recipes for cooking then are tagging Chef Gordon Ramsey in these videos. Ramsey is known in the Tik Tok world to give harsh and rigorous critiques on the way people prepare and make their food. Since Ramsey has his own Tik Tok account, he posts videos on ways he prepares and makes his extravagant meals. People try to recreate his meals and copy his recipes to make them on their own. This was another way people were using Tik Tok and food together to pass the time during the global pandemic.
These are only some examples of how this app has been used to entertain people during this hard time in the world. I can honestly say that I have been a victim of this trend because I did try some things myself. Over the first couple of months, I attempted to make banana nut bread from scratch, cookies, and protein snack balls that I found on the app. The good thing for me is all of these recipes I tried making, I successfully made very well.
Tik Tok is an addictive app that you may not realize how addictive it can be when you are using it. By adding food on the app to show various ways to make different foods allows people to make food that most people love or attempt a recipe for disaster. I don’t mean that in a bad way either. People will spend most of their time watching and then attempting to do it themselves.
Sources:
https://www.delish.com/food-news/a34860719/tiktok-most-popular-food-trends-2020/
https://mashable.com/article/tiktok-food-trends-are-good/
https://www.ellaslist.com.au/articles/top-tiktok-food-trends-you-can-try-at-home
https://impactnottingham.com/2021/01/the-biggest-tiktok-food-trends/