20 Years Old and Still Getting Stronger!

With YouTube being around 20 years old now it continues to grow in success and fame. As it currently stands YouTube is the second most used platform behind Facebook in terms of users having a total of 2.3 billion users on the social media site YouTube and that number continues to grow every day. The platform serves so many purposes now from leisure, to music, to just making videos and making a business. Social media marketing has also continued to trend in an upward direction with statistics showing that 62 percent of businesses use YouTube as a channel to post video content according to Buffer in 2019 (Moshin, Oberlo).

4 Reasons Businesses are Turning to YouTube More

Videos are something that is something that many people find visually appealing. You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be more important than photos and articles. YouTube videos can have tags that are also apart of website which also helps with their content being first with the SEO.
As YouTube continues to grow you see the influence starts to spread all over the world. YouTube is used in over 100 different countries. The captions on videos is another important feature for people international. Having captions are important because it makes videos inviting for more people which increases the engagement and click rate through videos and captions are available in 80 different languages.
Video is a fast and effective way to convey your brand messages. People are starting to become more of visual learners and videos are an effective way to show off content to people that will get their attention.
It is also an easy way to start of your branding because it just starts with a few clicks and a bit of time. Out of all the options for social media it is the easiest to jump in and start making content for others. It is also easy to promote because you can share your videos on platforms like Facebook, Twitter, and TikTok.
Part of what makes YouTube so successful is your audience and that is something that is not as prominent on any other social media platform. You can also use your fanbase to see what words they use to search for your videos to optimize the experience. Lastly your fanbase helps promote your videos and content by not just word of mouth but also by promoting on other sites like Instagram, Facebook, and Twitter.

How YouTube Stays Successful

YouTube after all this time still manages to stay on top of trends and what other social media platforms are doing and implement them into their own platform. Having things like a community tab on their channel helps posts updates that keep their community informed without needing a video to explain. YouTube also implemented YouTube Shorts to make more quick and simple content on the level that Instagram stories and TikTok are using that get so much support from their fanbases. Click here to watch a documentary showing how successful people are getting by making content on YouTube.

Winner From the pandemic: YouTube

The platform was the social media site with the most growth during the pandemic and it makes sense. People are more likely to watch videos for recreational or informative content since learning and life in general was being done online. YouTube saw a growth about 8% among US adults between the end of 2019 to now. Along with many people being on their mobile devices YouTube is one of the most usable platforms because of how their site can be used no matter the device you are on and the information architecture is strong on here like Instagram. They use your data of who you watch along with the watch time to make your home page filled with content creators that you are more inclined to click on and watch their videos.