Improving Discoverability

Social media and content creators are more prevalent than ever since internet commerce skyrocketed during the COVID-19 pandemic. With everyone online and the  multiple quarantines, companies had to find new creative ways to advertise to their customers. Tik Tok quickly rose to the top and became the most popular social media app today, in which many businesses took advantage of their algorithms, livestream functions, and in-app purchasing options in order to find new ways to market their products.

Although many have easily become popular content creators, that does not mean that the task is simple. Creating content takes a lot of work and patience when trying to grow your following and increase numbers. A content creator for social media may create and publish text, images, video, and audio. This may be used to engage, entertain, or inform an audience. 

Here are 8 habits to become a more successful content creator…

1. Be consistent in your writing

   1. Have your own outlet or blog to write about topics that interest you! Owning a personal blog can help you to gain more paid sponsorships from brands, in addition to creating your own products that you can eventually sell to your audience.

2. Understand your audience

   1. Successful social content creators know exactly who they’re creating content for. Try asking yourself questions such as, What is their age? Where do they live? What gender are they? What is their occupation?

3. Get your own voice

   1. You may not be the only content creator for a brand, so you need to find ways to stand out. Don't be afraid to show your own personality! Be unique!

4. Personal branding

   1. Developing your own personal branding can create cohesion across multiple platforms. Additionally, it helps to position you on your personal values, helping you to stand out from other creators.

5. Share content from other creators that inspire you

   1. Curate content to share with your audience when it makes sense to. Throwing out other people’s content isn’t effective if you don’t position yourself as an expert beforehand. Use other creators' content to reaffirm your thoughts or knowledge on a specific topic.

6. Understand your KPI’s

   1. Don’t worry! This isn’t as technical as it sounds. KPI’s stands for key performance indicators – in other words, your social media metrics. This can include your engagement rate, number of viewers, conversion rates etc. Understanding your metrics helps you to determine how well your content is received, and if you can improve it.

7. Start networking

   1. Network with thought leaders in your niche to help establish your position as an expert within your industry. Even striking up a small conversation on social media can provide a great networking opportunity.

8. Deliver value to your audience

   1. Your content should deliver one thing – value! Providing value to your audience keeps them coming back to your content. Whether you’re providing a solution to a problem or giving them more confidence, valuable content creates a loyal, and engaged, following.

In order to increase discoverability on an app such as Tik Tok, one must first learn the tricks to use when posting to ensure you will receive the most interaction possible. Here are 14 ways to increase your posts views!

1. Add hashtags

2. Keep it short and sweet

3. Use trending sounds

4. Find your audience

5. Try a “how-to” video

6. Try duets!

7. Team up with an influencer or a special guest

8. Promote your content on your other social channels 

9. Keep them watching

10. Use a caption!

11. Set up a tik tok creator or tik tok business account

12. Post at the right time

13. Upload multiple videos a day

14. Create high quality videos
    

Remember,  it all comes down to luck at the end. You could be following every single tip and still not getting the views or following that you had hoped for. Instead of wondering what you're missing, try to figure out what you could be doing wrong! Succeeding on TikTok isn’t the same as building an effective Instagram or Facebook campaign. You have a new audience, a new set of algorithms, and a unique range of features to discover. That’s why so many companies are still struggling to gain Tik Tok followers. If your audience isn’t growing, it might have something to do with these 5 reasons.

1. You're not partnering up with influencers

   • Influencer marketing is a crucial tool for gaining TikTok followers, but before you can begin raking in the results, you’ll need to find the right content creator.

2. You're not working with current trends 

   • If you’re unsure which trends are best for you, consider speaking to your influencers for their advice on the challenges and campaigns that will work best with your brand.

3. You're not creating viral content

   • Companies like Chipotle do this by creating branded hashtags combined with challenges to get their followers engaged. The #ChipotleLidFlip challenge, for instance, earned more than 319 million views! Creating your own similar challenges could be a great way to attract customers and make your brand more memorable in the social media landscape.

4. You're not following the algorithm

   • everything from the hashtags you use to your music choices and location influences your ability to gain Tik Tok followers. If you’re not paying close attention to how the algorithm works, you’ll struggle to get great results.

5. You're not using analytics

   • To find your Tik Tok analytics, visit your profile page by clicking on the ellipses in the screen’s top right. Underneath the Account section, select “Business” or “Creator” – whichever account type you have. There, you’ll see the Analytics option.