5 Mobile Trends to Keep Your Business Successful
5 Mobile Trends to Keep Your Business Successful
By: Lisa Mwange
With each year a new type of trend emerges that most businesses need to keep up with so that their company stays up to date with societal demands. Whether they are marketing focused, etc.
Now in 2022 while the mobile is dominating the user’s choice of medium, I am going to provide 5 mobile trends that every business should consider using to stay relevant to their customers.
1. Artificial Intelligence
You would be naïve to think that AI has not integrated itself into our regular lives, I mean everyone has heard of Siri, Alexa, Cortana, and Google Assistant.
So, why would you not use them to your advantage, AI is not going anywhere, in fact it is only getting bigger so instead of fighting it, optimize it.
The best part, one of the AI’s mentioned before are already on the user’s mobile device, meaning they do not have to do any extra work.
The utilization of AI can help developers, marketers, and business owners learn more about their users, so that they can cater their content to best suit them. Just look at this article from Forbes, on how AI has transformed the digital marketing industry.
2. Location Based Technology
We are beyond the days of worrying if our devices are tracking our location, they are, and everyone knows it. The only difference is that mobile apps are doing it with the permission of the user, each time one downloads an app they are prompted with a notification asking if the app can use their location.
Many different apps require you to disclose your location such as Uber, Postmates, and ESPN+. Otherwise, they would not be able to meet the needs of their users.
As for the apps that ask for your location even when it’s not obvious that they would need it are sharing it with third parties and using them for marketing research purposes.
When a company knows where their users are then they can send targeted and specific ads based on location.
3. Augmented Reality (AR)
a. AR is not as commonly known as AI, it is an experience that designers crate by enhancing small parts of the users real world with computer generated input (Interaction Design).
b. This includes sound, graphics, and GPS that are able to react in real time to movement the user makes.
c. The best examples for this are:
Snapchat and Instagram face filters
TikTok Video Filters
Viral app PokemonGO!
PokemonGo! in action, combining AR and IRL
Each of these examples have helped their companies generate engagement, user generated content, revenue, and brand awareness.
4. Mobile Apps (and the revenue generated from them)
One best kept secret is exactly how much money one can make from mobile applications. Take a look at how much the revenue jumped from 2019 to 2020 in a study done by Sensor Tower Store Intelligence
With more and more users turning to their phones before their desktops or laptops, it is important that company’s websites are compatible with their device. Making a website that can work on all mediums can be difficult, however making an app that suits all the consumers’ needs is the smarter decision.
5. Mobile Payment Options
Since online security has upped its game, we have seen a rise in online payment forms such as
Cash App
PayPal
Venmo
Apple Pay
Google Pay
Samsung Pay
In fact, many users choose to use this over inputting their bank information to a website where they do not know who will have access to their accounts. In 2017 Quick Sprout did a study of the amount of people who used mobile payments over traditional and these where their results:
Conclusion
There are two things that are always going to be constant in society which is the evolution of technology and the marketing industry. Each thing has advanced further than we could have ever imagined in such a short period of time. Therefore, the demands of the user are also going to change alongside of them, and if a business does not stay up to date with the changes, their users will leave and seek out a business that will.