5 Simple Ways to Market like Coca-Cola
Have you ever heard of the brand Coca-Cola? DUH!!!
Coca-Cola is one of the top 40 companies with the largest market share worldwide, being one of the only beverage companies. If that's doesn’t impress you enough; then listen to this…. Coca-Cola is the 5th most valuable brand worldwide in 2018, and has been for the past 20 years! That's crazy right?!?!
This can be largely contributed to the genius decisions their marketing team has made over the past decade. If you want to build your brand like Coca-Cola keep reading to find helpful tips that you can apply to your companies marketing strategy.
1. Tell a story
Coca-Cola has started to release short videos and commercials that have a cute storyline, while also promoting their product. Tapping into your audience’s emotion increases the connection they have to your company or product. Watch the two short videos below that Coca-Cola has recently released to see the impact something like this can make.
2. Be Memorable
One of the first things people think of when they hear Coca-Cola or Coke is the Polar Bears. They have become an iconic part of Coca-Cola as a brand and in their marketing campaigns over the years. Creating this memorable factor is crucial when building a lasting marketing strategy. Being able to create that memorable factor but also keep it modern and relevant is very necessary. You can see the iconic polar bears journey from 2008 until 2018 in the three commercials below!
3. Be Socially Conscious
It has become more important than ever to be socially inclusive and environmentally aware as a company. Through the commercials below Coca-Cola has touched on the topics of togetherness and environmental issues that their company strive for. Being able to do this in a positive and upbeat manner is crucial in continuing to create a positive association of your company, through your marketing.
4. Make it Personalized
Coca-Cola introduced the Share a Coke campaign in 2014 and has had huge success with it ever since. It is one of the best marketing campaigns that they have ever released and increased sales by 2.5% when it first was released. The campaign started a buzz around the world. People started to go searching all different stores for a can with their name on it.
This personalization not only allows the customer to feel special but creates free advertising for Coke, as a lot of people started posting all over social media. Creating the online buzz and conversation about any product is key because any free marketing is a lot of times good marketing.
5. Create Limited Edition/Special Edition versions
Coca-Cola hit the jackpot when they started to release a limited edition can design. It started with the polar bear making an appearance, to seasonal themes all the way to sporting events. The most recent being special edition cans for the College Football National Champion, Clemson University (seen in the video below).
Releasing these limited edition cans has created the sense of ‘newness’ to such a long standing product. The limited aspect of it makes the customer feel like they need to get it ASAP, before its too late.
Everyone can see how successful Coca-Cola as a company but especially in their marketing campaigns. If you want to build a long-standing, iconic and valuable brand like Coca-Cola, implement some of these tips to your companies marketing strategy soon. Oh and let us know how it goes!!!!