Improving Your Mobile SEO
By: Alyssa Battaglia
First thing’s first, what is a SEO?
SEO stands for search engine optimization and it is the practice of improving the content on your website to achieve a higher ranking on search engine pages such as Google and Bing. The goal is to improve organic traffic which is traffic to your site through searches on a search engine page.
Mobile searches have been, and still are, on the rise compared to desktop and tablet searches. So since most people use their mobile devices to do research, you should have a mobile-friendly site so that you can obtain as much traffic as you can get. Once you have a mobile-friendly site, you will rank higher on the Google indexing rankings.
In one year, most searches were from a mobile device with 51.78% compared to a desktop at 43.65% and a tablet at 4.57%
Google has turned to a mobile-first indexing search engine, which means the top indexed sites are sites that are mobile-friendly and have that the mobile option for searchers on their page.
““…the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would potentially receive a rankings boost even for searchers on a desktop” (Randolph, 2018).”
How Do I Improve my SEO?
Want to learn how to improve your SEO? Here are some tips, according to Optinmonster.
Improving your bounce rate
The mobile bounce rate is high and people expect the page to load in 2 seconds or less. Since dwell time is a huge factor, the more people bounce, the worse it is for the mobile search ranking. So how can you improve your bounce rate?
Speed up your site
Google’s mobile speed test is a great way to see if your site has any speed issues. All you have to do is type in your URL and the tool will scan your site.
2. Make Your Site Responsive
What is a responsive site? It’s a site where the design elements resize to fit the screen you are using. So, if you’re on a mobile device, the elements resize to fit the screen of the phone.
3. Create a Seamless Experience
Consistency is a huge factor in having customers come back and use your website.
“According to Google, 63% of people expect this from brands, but only 42% believe they get it.”
4. Use Mobile-Friendly Popups
Users can easily get their experience with your site ruined if you have a poorly designed marketing campaign. So, if you want to promote your offers and other content marketing you have to have a good designed campaign.
Content, Content, Content!
In order for your site to generate a lot of clicks, you need to have useful and relevant content that the searcher is looking for. According to Julia McCoy, Google ranks these pieces of content by their usefulness and relevancy to the user performing the search. So, for your site to have any SEO value at all, your content has to be helpful.
This shows all different types of digital content that we see in our day-to-day lives.
Creating audience-centric content should be what the company or site does to bring in customers. According from a table from the search engine journal, if you create content that your company wants to talk about then you will have little to no audience. But, if you create audience-centric content that your audiences want to hear then you will have a large audience. The difference between the two is that audience-centric content identify’s an audience first and then creates content for them while content-centric will do the opposite.
I hope you take in this information to make your site become top of the rankings! Below is a YouTube video that goes over the basics of SEO.