Pinterest: Do's & Don'ts
Pinterest is one of the largest social media platforms in the world.
Businesses who aren’t already taking advantage of the reach the platform has are only kidding themselves. Currently, Pinterest has 459 million monthly users, 82% of them utilizing the platform on a mobile device. Getting on Pinterest not only increases a business’s reach, but also engagement on their websites and online stores.
Social Media Polaroid Overview
Typically, social media marketers turn to Pinterest to do a multitude of things including:
Reaching a new audience and growing an online presence
Driving more traffic to the business’s website or online store
Encouraging conversations like newsletter sign-ups, ticket sales, or purchases.
While these key points are helpful to know going into launching a business Pinterest page, it is also important to know and understand the best practices when using the platform in order to fully maximize its potential. Keep reading to discover the top do’s and don’ts for utilizing Pinterest.
Pinterest on the App Store
Do: Distribute your Content
The only way to get your content out there is to share it! Continually publishing on Pinterest regularly gives your business a better chance to grow and thrive. The more pins you have, the more likely you’ll gain new engagement on your profile.
Do: Build Community
Over 459 million people utilize Pinterest every month. Building a community of followers for your business almost guarantees engagement with your profile. When you have a consistent following of viewers, the more likely those viewers are to engage with your new content.
Wondering how to build your Pinterest following? Check out these tips!
Promote your Pinterest account on other social media platforms
Follow accounts that would consider following you back
Monitor the actions of your competitors.
Utilize SEO settings, keywords, and hashtags to get more visibility
Pay for Pinterest ads
Do: Educate Customers
People go to Pinterest for a bunch of different things, but the commonality is that they are interested in learning something new. Whether that be a new recipe, a new craft, or a new product, pinners are consistently looking for NEW. Keep that in mind when posting content. Highlight what you’re doing that is new and exciting in order to keep them coming back for more. Teach your pinners how to do something new!
Do: Drive Website Traffic and Boost Online Sales
Utilizing Pinterest not only allows you to gain more awareness for your business, but also allows you to direct people to your website. On each pin, you can link to another page. Use that to launch your website’s home page or the product page of that product you’re trying to sell. Utilizing these features gives your audience something new to engage with while also promoting your own website traffic and online sales.
Pinterest App for Marketing
Don’t: Pin Images that aren’t Pinterest Friendly
Not every image is created equal! Pinterest’s algorithm favors images that have a 2:3 ratio. Keep that in mind when posting new content.
Don’t: Forget About Links
Guide people to your website. Don’t let that free marketing go to waste and link your images.
Don’t: Use Pinterest like Another Social Platform
Group your pins rather than posting them randomly so they’re easier for pinners to find.
Don’t: Pin Inconsistently
As with any social site, Pinterest loves new content. Be sure to post consistently so your followers can engage with your new content.
Content is King Crown
Best practices for social media always vary by platform, but these specific Pinterest best practices will help you promote your business on Pinterest to the best of your ability. But one of the most important aspects of your Pinterest page is usability.
If you’re promoting specific products, link to where your consumer can buy that product.
If you’re promoting a service, link to where your consumer can learn more.
If you’re posting pictures of work you’ve completed previously, link to that gallery so your audience can see more.
Giving your audience easy access to your products and services are important to successfully promoting your business on any social media platform. With that said, make sure your profile is user friendly, so they can more easily locate you and your business!
Check out more common pitfalls and mistakes of Pinterest here!
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Pinterest Statistics for Business
How to Use Pinterest for Business
The Ultimate Guide to Mastering Pinterest for Marketing
The Common Pinterest Mistakes to Avoid
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