Why not give Snapchat a try?

The list of social media sites that businesses should be using to market themselves keeps growing. Instagram, Tik Tok, and Twitter, are the natural contenders, but Snapchat should not be excluded from the list. Snapchat is so different from the other major popular social media sites most marketers are using, and it can feel intimidating—marketers are unsure how to use the platform, how to connect with their audience, and what types of content they should be using. If marketers can master Snapchat, they can have leg up on their competitors.

The Facts

Snapchat has approximately 191 million daily active users
78% of 18-24 year-olds use Snapchat regularly. This is slightly above Instagram usage for this demographic, which comes in at 71%.
Snapchat has more users than Twitter, and grew as much in one year as Twitter did in four years total.
Snapchat’s daily users are spending an average of 30 minutes a day in the app.

How to Market with Snapchat

In order to market successfully on Snapchat, you’ll need to have a marketing strategy in place. Snapchat is about urgency and quick clicks, capitalizing on these things will help a marketing campaign.

Offer coupon codes:

Advertising coupon codes on the platform has proved successful in the past. Grubhub has abeen known to offer coupon codes via Snapchat, which makes use of the urgent nature of the platform and encourages users to “buy now.” Coupon codes also offer another benefit: they’re trackable. You can see how many people are responding to you, and then you can see how many actually use the coupon code.

Connect with influencers:

Connecting with influencers can make a huge impact on your Snapchat audience. Brands can team up and cross audiences on Snapchat and help build each others brand. Audi did this when the teamed up with the ABC show “Pretty Little Liars.” Audi was able to post exclusive PLL content on their Snapchat, which gained them 115,000 followers.

Build anticipation:

If marketers want to build anticipation leading up to an event, they can use Snapchat to do it. Universal Studios opened up the new King Kong ride Skull Island last summer. As part of their marketing strategy, they’ve released a series of short videos on YouTube, spaced a week apart each. These videos show a fictional trip to a “real” skull island. It really helped build excitement for the new ride. This happened on YouTube, but marketers can do the same via Snapchat. Scripted content has become more and more popular on Snapchat and proves affective.

Believe in the yellow ghost

Snapchat deserves a place amongst the social media marketing greats. If marketers can learn and master the ways that Snapchat can help them, there is no reason it should not become a leading force in online marketing.

https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/

Snapchat Marketing: How to