Have you ever wondered how influencers gain followers? Want to learn how you could monetize your own blog? We have secrets from lifestyle blogger Summer Wind that will let you in on the industry!

It is useful to analyze and compare companies that target specific demographics in their social media campaigns to companies that use broader techniques. There is a fine line between pleasing your majority audience and cutting off outsiders. We have seen the “outsiders” technique fail in companies like Abercrombie & Fitch, or Limited Too.