Quick! Tell me who your favorite influencer is, now ask yourself how they got to their status. As we all know the influencer space is crowded and you need to differentiate yourself to make it in your niche space. However, many upcoming and successful influencers did not get to the top ethically. Let’s look at what their followers were willing to overlook due to the rose-colored glasses placed on them.

Understand the power of influencer marketing in today’s society, and how Whole Foods is incorporating it within their various types of advertisements!

How influencer marketing can sometimes be more harmful than helpful.