TikTok is unlike any existing social media app because it allows for true unrestricted and collaborative creativity. Brands are adapting and finding new ways to increase exposure through viral marketing.

How influencer marketing can sometimes be more harmful than helpful.

The Information Age has shaped the way in which we communicate, but just how has it left its mark on the music industry? 

Learn how the music industry is relying on user-generated content and social media to lead the world of digital marketing.