The 5 Best Ways to Market Your Product on TikTok
TikTok - One of the Quickest Growing Platforms
TikTok has absolutely exploded since its release in 2016. By 2018, it became the most downloaded app in the United States at the time. It still holds this mark with over 100 million more downloaded than its second place counterpart, Instagram. Over this time, TikTok has created a platform that can be crucial to businesses getting their message out to their niche market.
With this kind of success, how can businesses take advantage of this booming platform and make sure that they are getting their product seen by millions all over the world? Well below, I am going to give the 5 best tips that I have so that you can have the most success with your business.
1. Know Your Target Audience
While many may think that TikTok is just a platform built for a younger audience, according to Statista, nearly 38% of TikTok users are over the age of 30. This just goes to show, there are a wide variety of people and potential demographics using TikTok. Not to mention, if you are trying to tailor your product for a younger audience, a quarter of the audience on TikTok is in that 10-19 year old range.
Knowing your audience before trying to market your product is key when looking at the avenue at which you want to market.
2. Know How You Want To Market Your Product
Once you know your demographic, you need to know how you want to market your product. There are many different ways to do this. You can collaborate with popular content creators that appeal to the audience you want to market to. This way your product is fed directly to the demographic you want to appeal to. Not to mention, if a content creator is popular and likeable, they can endorse the product better than a normal page may be able to.
Another avenue that you can use is by paying to be sponsored by TikTok. Every few TikTok’s you swipe through on your page are met with sponsored ads. This method is good because you can distribute your message to many different demographics. However, it is not as focused as directly marketing to a focused demographic. This also is a good way to have more of a minimum views whereas a content creators sponsored video may flop.
Lastly, you can create your own page and post on that hoping to gain traction. This is one of the harder ways to go about it, but the success is more lasting if you are able to gain some traction. The ability for a company to gain this traction can help make content creators also want to sponsor your product and want to work with you so the two may work together.
3. Using Hashtags
When going on the path of your own content, it is important to use hashtags for people to find your product. If people are looking for something and click on a hashtag it makes it so much easier for people to stumble across your content and get new eyes on your page. Use as many as you can to reach as many people as you want!
4. Demographics are Important!
When trying to market your product as I stated before, target audience is key. I cannot emphasize it enough buy if you want your product to be seen by likely buyers or people you want to engage with it, this is the key on getting a return for your investment. Below, there is some general demographics for TikTok. Use this information to make sure you know who you want to market to and if TikTok is a lucrative platform for doing it.
5. Track Your Results
After using these tips, make sure you keep track of what works and what doesn’t because then you can retailor your strategy. Making sure you keep metrics on clicks, views, sales and other important things can help make sure that you can make a strategy that is successful and uses all of the tools TikTok has to offer.