How to Get Discovered on YouTube
YouTube: What is it?
It is an online social media platform that is free and allows people to post and view videos at their discretion. Youtube has a variety of video content from all types of creators. Videos for enjoyment, information, learning, teaching, tricks, sports, crafts, etc. You name it, Youtube has a video on it. This access to media allows people to become well-known and trusted influencers ranging on various topics. The more views and likes a creator has, their following increases even more. Since its creation in 2005, Youtube has soared as one of the top and long-lasting social media ideas. Now, there are about 5 billion videos viewed each day on Youtube! This has led to an increase of Influencers on Youtube that have become famous and wealthy.
Five Ways to Become an Influencer and Improver Discoverability
Pick a Niche
Finding a topic that you really enjoy and think other people can and will enjoy as well can go a long way. Creating a Youtube channel with a specific niche is similar to picking what type of job industry you want to work in. What interests you is what will keep your drive and creativity flowing and increase your viewership. It makes it easy to make videos about something you like rather than forcing a topic you do not enjoy. If people have similar likes to you, then they will find your videos and follow you to come back for more content.
Engage With Viewers
Creating a relationship with your viewers is important to become and remain relevant on Youtube. You want your viewers to come back for more content that you create. Thus, you must build a good relationship with them so that they feel appreciated and feel connected to the content that you create.
Stand Out By Being Yourself
By being a content creator, you have to market yourself in different ways than other creators. There are trends that you can follow or start, however, you should put your own spin on them. Being unique is something people enjoy viewing and one of the major things that allow creators to become influencers.
Manage “Your Brand”
Similar to a business, your Youtube Channel must be maintained and upkeep to keep a positive and influential standard. Your social media account is how people view you because your viewers do not necessarily know you personally. The better you upkeep and put out good content, the better you will be received by viewers and fans across social media platforms.
Promote Your Youtube Channel on Other Social Media Platforms
It is so easy today to share content between multiple social media platforms. It creates an environment to easily connect with millions of people across the globe. A majority of people use multiple social media accounts, so the more accounts a video can reach, the faster it will spread and gain popularity.
According to Yahoo, The Top 10 Most Subscribed Youtube Channels:
T-Series
Cocomelon - Nursery Rhymes
SET India
PewDiePie
MrBeast
Kids Diana Show
Like Nastya
WWE
Zee Music Company
Vlad and Niki
Having one video blow up with views is hard enough as it is. But maintaining that high volume of viewership is the key to creating a top-performing Youtube Channel to become a social media Influencer.
Sources:
https://digitalmarketinginstitute.com/blog/10-ways-to-grow-your-youtube-channel-in-2018
https://fortunelords.com/youtube-statistics/
https://www.skillshare.com/blog/youtube-influencer-who-what-and-how-to-become-one-yourself/
YouTube.com