How is Warby Parker doing on social media?
By: Elena Lazaro
Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses in New York City. Founded in 2010, it was initially an online-only retailer. It now sells primarily through more than 200 physical retail stores across the U.S. and Canada.
Below is what I found of their social media, as well as a SWOT analysis of how they can improve.
Instagram: @warbyparker
Warby Parker has 577K followers, is verified, and has a bio saying, “Nice to see you. For every pair purchased, a pair of glasses is distributed to someone in need”.
Content type: post, reels and UGC
Most recent post:
X (Twitter): @WarbyParker
Warby Parker’s X has 77.1K followers, is verified, and has a bio saying, “Glasses, haikus, errant thoughts, etc (Have a question? Let WarbyParkerHelp know.)”.
Content type: tweets or posts
Most recent post:
Facebook: @Warby Parker
Warby Parker has 769K followers, is verified, and has a bio saying, “Glasses, sunglasses, contacts, and eye exams—we’ve got your eyes covered. Shop prescription eyewear starting at $95 online or find a store near you at warbyparker.com”.
Content type: UGC, videos, pictures of animals wearing glasses
Most recent post:
TikTok: @Warby Parker
Warby Parker’s TikTok has 345.5K followers, is verified, and has a bio saying, “For every pair purchased, a pair of glasses is distributed to someone in need”.
Content type: UGC, short form videos and their biggest collaboration with influencer, Emma Chamberlain.
Most recent post:
SWOT analysis of Warby Parker
Information about each Warby Parker social media platform
*above is a SWOT analysis of Warby Parker’s social media and what they can do to improve, including the information found on each social media platform.