Daniel Tiger’s Neighborhood Digital Strategy
By Marisa Berger
What is Daniel Tiger’s Neighborhood?
Daniel Tiger’s Neighborhood is a children’s show on PBS. It features Daniel Tiger and his friends who learn about how to live in the world around them. They learn important lessons that every child needs to know. Daniel Tiger’s Neighborhood features many catchy songs that can help young children get through difficult emotions or a sticky situation.
What kinds of strategies can be used to gain viewers?
Two of the most popular social media strategies are Influencer endorsements and paid social media ads. Both of the strategies have been proved successful.
Paid ads are bought by the company or brand. These posts are usually shown as a normal post in someone’s social media feed but have the word “Promoted” or something similar on the post. By paying for these ads, brands are able to have specific target audiences and can cater their posts towards their chosen target audience.
Influencer advertisements have been increasing in popularity. Brands pay influencers to promote their products or services on their social media platforms. Influencers have niche audiences, such as makeup, fashion, or sports, which helps brands target a specific audience. The influencer ads also come across as more organic to people because there is a real person sharing their thoughts on the product or service.
How should these strategies be enacted?
There are many social media platforms that cater to specific audiences and posts. TikTok, Instagram, and Facebook are the most popular social media platforms.
Daniel Tiger’s Neighborhood is a show for young kids ages 2-4. The children are most likely not on social media which means that their parents are the target audience for the social media campaigns. The parents are most likely millennials and according to Emarketer, millennials are most prominent on Facebook, Instagram, and some on TikTok. The social media strategies should be pushed on these platforms in order to gain awareness and interest for the show.
For paid ads, Daniel Tiger’s Neighborhood can create short videos of Daniel and his parents talking about the show and what it teaches children. These videos can be explained mostly by Daniel’s parents, as the parents of real life children are probably going through the same things that the cartoon parents are. This can help the parents gain knowledge on what kinds of things are spoken about and different ways of helping their kids through difficult situations and emotions that every child goes through.
There are many mom influencers who give other parents tips and advice. Daniel Tiger’s Neighborhood can endorse some of these influencers to speak about their show and how it has helped them and their children face many sticky situations. If parents already follow these influencers, it would be very easy to reach out to them and gain interest in their shows.
What are other kids’ shows doing?
Bluey’s Instagram Page
One show that has really made a huge impact on social media is Bluey. This children’s show is all over social media which has helped it to gain a lot of popularity. In an interview, Bluey’s content creation team said that their target audience is parents and adults who are interested in the show. They also repost a lot of fan created content. By doing this, they are engaging with their followers and encouraging them to interact with the show and its characters.