Marketing for the Dallas Wings: How to Fly High
By Dresden Bouman
Meta Description
Exploring the Dallas Wings marketing and social media presence, how they can grow their marketing strategy.
With the first overall pick in the 2025 WNBA Draft presented by State Farm, gaining new national champion Paige Bueckers, the Dallas Wings have the spotlight and control the marketing game. Attendance will already be on the rise, so how does the team keep fans engaged and coming back? Since so many fans are new to Dallas, they really have one chance to impress.
Paige Bueckers faces off against Caitlin Clark on Friday, June 27
She's everywhere, doing everything. And now she’s coming to Dallas.
Social Media Campaigns with Personality
Fans love learning about players, so interviews are important. It’s also important to highlight lesser-known players to grow the game. Edits are huge, fans are really into them and even assign songs to certain players. Being super engaged with what fans are already doing and liking is helpful—they know the players really well and may actually be ahead of the game sometimes.
Tailor your social media feeds by looking up specific things. For the Dallas Wings accounts, you might want to search for keywords like player names and interact with those videos. This will help tailor your For You Page and Instagram Reels to stay up-to-date.
One big idea? Make “Wingspan Wednesday” TikToks and videos where a different player gets a deep dive of fun and random questions, something that helps the audience get to know them better and it’s personalized to the team.
asking the questions the people wanna know 🙂
Paid Search and Display Ads
Working with Google Ads and Meta’s advertising tools will allow the Wings to target local sports fans, families and basketball viewers in the Dallas area. This increases brand awareness, drives more relevant traffic to the website, and boosts ticket sales and leads. Google Display Ads can run during sports content on YouTube or ESPN. Retargeting ads are also smart, those can convert visitors who’ve browsed the Wings’ schedule but haven’t bought tickets yet.
Mobile Marketing
The majority of people are checking content on their phones, so make sure everything is mobile friendly. Another way to grow is by tagging other brands, this pulls in totally new audiences who might not have seen the post otherwise. Posting for major holidays or special events is great too. It gives fans something easy to repost to their Instagram stories. Creating funny videos is also super important, fans want to see how real the players are.
Digital Data
Use Meta stats or even TikTok analytics to track what’s working. For example: If “Wings Locker Room Video” Reels are getting alot of views, keep making more of that. If your bounce rate is high on your blog but time-on-page is low, adjust how you introduce links and media. Data tells you exactly what fans are loving and when to fix or work out a problem.
Create consistent blog content about game-day stories, new players, or off-court projects. Don’t forget internal linking to keep fans on the site longer. Blog ideas:
“Meet Paige Bueckers”
“Top 5 Dallas Wings Moments This Month”
“Wings Playlist: Game Day Anthems”