Meet Chris

Name: Chris Daley

Chris Daley looking at camera

Hi, I’m Chris

Professor of Digital Marketing

I’m looking forward to another great semester with amazing students like you. In this class I’m hoping to help you:

  • Understand digital marketing

  • Understand social media

  • Learn and apply digital creative best practices

  • Use data and technology to create top notch strategy and experiences

  • Find empathy and art in the realm of digital data

  • Build skills that will help you get a job in the industry

My official bio:

“A 40 Under 40 honoree, and cited as "one of Pittsburgh's premier digital innovators" by Pittsburgh Magazine, Chris Daley leads a team of digital professionals to create online experiences in web, social media, and video to tell stories that engage members and the public in their health care. His career at UPMC Health Plan has produced several professional awards and contributed toward the organization’s goals in a measurable way for both B2C and B2B audiences. He also serves as an adjunct professor at Duquesne University, teaching students advertising writing and digital marketing. Chris is a proud Pittsburgher who thinks the city’s biggest export can be ideas. To contribute to this goal, he organizes TEDxPittsburgh events every year.

If you can’t find Chris in the board room, classroom, or at a TEDx event, you may find him on stage performing with his pop punk band Mace Ballard who recently released their 4th album on a small record label. He also shares his musings of being a new dad on his dad blog.”

Some of my work:
My work has been featured in the New York Times, The Today Show, NPR, Search Engine Land, PRSA and more. Just a couple of quick samples, and one song, for you to see below.

Amazon Alexa Daniel Tiger Story to Promote Preventive Health

Read my interview with Pittsburgh Magazine on our Daniel Tiger audio story on Amazon Alexa, where the concept is made to support children and caregivers before they get a vaccine. Helping little kids be big kid brave!

Screenshot of Pittsburgh Magazine Article about Chris' Work

From Pittsburgh Magazine, Jan, 2023

#purplecar Uber Brand Partnership + Digital and In-Person Activations

TEDxPittsburgh Hyper Lapse Video + Poetry Performance

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