Meet Nur
Dear Thinkers!
Writing to you, Nur Masarwa, an Arab English teacher from Israel. The meaning behind my name in Arabic is “light”. Being a trilingual with speaking Arabic, Hebrew, and English is fun yet challenging. This fact forces me to deal with three different writing systems and grammar. Consequently, my mind goes through a constant process of thinking in-depth of things that I normally encounter, and even questioning anything avoiding taken anything for granted. Even though Slack and Wise said, “The knowledge you are least likely to question is often based on what you accept as true without question”, I think what makes us active members of society is the knowledge beyond what is obvious and doing something about it.
Why Digital Marketing
Since I am a doctorate student in the Educational Technology program at Duquesne University, I am involved in the fields of technology and community education. Therefore, knowing more about digital marketing has benefited me as a person and as a professional. This field has all the answers about the trick of how to make digital content viral through the knowledge about SEO and best graphic, social media, and attaching link practices. There is a sentence that stood out with me along my journey which is “Know your audience and understand them and have a better content rather than more”. In addition, there is a need to keep track with KPIs as a way to evaluate the success of the content and may be enhance or revise the strategic plans.
These skills may boost my dissertation and the educational library and application that I am aiming for. I am currently planning on creating an educational app for teachers and learners as well as creating a library that targets learners and teachers of English as a foreign language. It is important to keep in mind that digital marketing and internet have destroyed what is called “borders between countries” replacing distance into a bridge and getting us closer to each other either in content like news, business, and shopping, or even gaming…etc.
The pandemic has taught me…
o The pandemic shocked my current beliefs, changing them into a new field that establishes a pivotal concept- impossible can never be there and there is no "only one way”.
o Whatever we do is pushed by a strong drive full of motivation and willingness. No one can force the adoption of Zoom for instance unless that desire comes from deep inside. Not to mention, drive and motivation come from within, therefore, responsibility is crucial for ourselves and our learning progress.
More about me…
Other than questioning everything, watching documentaries, and writing poetry, I like to travel, camp, go on long hikes, and craft. In addition, gaming is the thing that I cannot give up on; I am a fan of old-school games and call of duty. Furthermore, I like to play around programs and programming.
These hobbies and interests have influenced my professional life. I worked as a graduate assistant during my master’s degree (Community Education: Research and Leadership) at West Liberty University (WV) with Lourdes Karas at the Center of Arts and Education. There, my job was assisting students and integrating technology and arts into lesson plans.
In addition, I worked at the international office at West Liberty University as events coordinator. My job was planning events for the international students on campus and off campus. Currently, I am a student life coordinator in Alahliya high school in Israel and ESL teacher.