An Overview of Mobile-First Design
What does it mean to be Mobile-first?
Mobile-first design is a strategy that puts the mobile user experience first when creating a website or other digital product. It is becoming increasingly important for businesses to adopt this approach in order to stay competitive in today's digital landscape. By focusing on the mobile user experience, businesses can ensure that their websites are optimized for all devices and provide users with an enjoyable and seamless experience. Additionally, mobile-first design can help businesses improve their marketing efforts by providing users with an intuitive and engaging interface that encourages them to take action. With the right design strategies, businesses can leverage the power of mobile-first design to create a better user experience and drive more conversions.
Mobile-First Indexing
Google has taken notice of digital-first design trends and has implemented mobile-first indexing, which means that it will prioritize websites with a mobile-friendly design when it comes to indexing them in its search engine results pages (SERPs). This means that businesses need to focus on optimizing their websites for mobile users if they want to rank higher in Google's SERPs.
Tips+Tricks for Mobile First Design
By following these best practices for responsive mobile-first design, businesses can ensure that their websites are optimized for the best possible user experience. These practices include:
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The average user spends 52 seconds on a webpage. If your site spends much of that time loading in graphics and content, users won’t stick around.
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In today's mobile landscape, touch oriented design is essential. Use large and clear to see buttons for pathing and interaction. Maintain distance between interactive elements to ensure ease of use for touch screen users.
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Fluid grid systems, those based on percentages of the screen instead of pixels, are essential to mobile design. With a fluid grid, it becomes easier to resize pages for loading across multiple platforms.
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While Mobile-First design shifts emphasis from Web to Mobile, it is still essential for websites and their content to load on a variety of platforms. The modern web user has more devices than ever and may be viewing your content on some combination of a smart watch, mobile device, tablet, computer, gaming consoles, or other smart devices.
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Search engine prioritization, keywording, paid ads, and hyperlinking are just some of the ways that users can drive traffic to their website. Successful digital marketers use multiple digital strategies in combination with each other to drive more traffic to their sites.
David Connuck