Nike Media Techniques
Industry specific social networking sites are becoming a huge internet sensation and gaining a lot of attention. A huge part of how retail stores get to be so popular is by placing ads on social media and/or having accounts to share information about their products. If a company uses industry specific social media to display their products, they will have a higher chance of getting customers. According to Sprout Social, 90 percent of shoppers go to social media for retail. Nike has over 84.6 million followers on Instagram, 7.6 million followers on twitter, and 32 million people like their page on Facebook. That is an amazing amount of traffic on their social media pages. Like many companies, Nike recognized that social media is such a big aspect of peoples every day lives. The 2 elements that Nike focuses on with their social media are content and engagement.
Social Media Content:
Nike uses all sorts of elements that social media has to offer. They focus on using a variety of types of posts such as video, pictures, Instagram story and even Instagram TV. Although Nike does not publish an actual post every day, they still have interactive and informative posts via story and TV. A company has to know how to create a good post as well as have good content for that post. Nike does a good job creating posts that advertise their clothing, shoes, as well as their other workout gear. They post multiple pictures of their products on models with links to the online store so that customers can just use their social media post to find the product. This makes it very easy for customers to enjoy online shopping and not feel frustrated when they can not find the item online. Nike also posts videos so consumers can see the way the fabric moves on the body during activity. This is very important. People want to make sure that their clothes are durable, comfortable, and of course stylish. One of the best ways Nike promotes their products is by taking Olympic athletes and having them tell their story of hard work and dedication to get the gold medal. Yes, this is an ad. But it is an ad that works. Hearing inspirational stories and seeing these athletes succeed, motivates people and makes them believe that they can do it, in Nike gear.
