Mobile Consumption Behaviour During COVID-19

Written By Pursue Persuade

By Aleksandar Milkovic

Time spent on mobile has increased both in the US and globally, per the report. Looking at an analysis of Android-only phone usage, the average user spent 27% of their daily waking hours on mobile in April 2020, up 20% from 2019. In the US, consumers spent an average of 3 hours per day on these devices in Q2 2020, up 10% from 2019. Indonesia saw the highest number of hours of usage in Q2 2020 (6.0) while Russia saw the greatest change (up 40%).

Consumption and usage of mobile services jumped during Covid-19 Pandemic, and it’s obvious that during lock-down people are forced to, instead of going outside, do shopping, banking, or in many cases grocery activities with their devices. Online entertainment apps that covers gaming, movies etc. also skyrocketed among consumers.

During COVID-19, here are some unbelievable change in consumer behavior:

  • More than $23.4 billion spent via app stores

  • More than 31 billion apps downloaded

  • 20% more time spent in apps and usage

  • 366% popularity rise in mobile application development

  • 35% to 85% increase in mobile app banking

  • 55% increase in time spent in-app on Android apps since the end of December 2019 to April 2020

  • 32% of American adults ordered food

  • 21% of American adults ordered groceries

  • 68% Plan to buy essential goods online indefinitely

ZOOM

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ZOOM app become a leader app in communication field. While competitors, Skype, GoToMeeting, JoinMe had their user base increase, ZOOM experienced 300% more users on global level and it qualified as top business app on iPhone app store.

Media and Entertainment

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While most of the population being non-essential workers, they are being mostly at home. Therefore, media and entertainment apps had an increase of 25%, while music app usage increased to 21%. While frequent devices as TV, Tablets, and Computers were used, mobile devices had admirable popularity.

Leaders of Streaming Services:

  • Disney+ had a little over 46% increase in download

  • Netflix had a 55% increase in downloads, resulting in 55 million installs in a quarter of 2020

  • YouTube has reported $110 million spent in-app, making it one of the top streaming services.

GAMING

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While media and entertainment platforms are dominating in time-killing purposes, gaming industry experienced drastic changes and popularity increase in mobile community.

It was reported that 40% of users sad that they are spending more time on gaming apps. Games like CoinMaster, Daily Themed Crossword Puzzle, and Words with Friends had their increase in usage by 67%, while Candy Crush, Coinmaster, Peakgames, Foxnext, and Subway Surfers experienced increase of 95% downloads.

Here are some interesting statistics about game genres that gained popularity:

  • 21% increase for card games

  • 14% increase for word games

  • 13% board games


Fitness

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Some gyms are open, which is amazing, but many rules apply for you to simply go to the gym and workout. You have to do this through scheduling, being aware of the capacity of people allowed in certain gyms, and hours that are changed. Many people find this to be troublesome and inconvenient. However, there is a simple solution to this! Online fitness provides users tutoring and follow-up exercises. With that, 18% of Americans are partaking in online fitness courses.

It is reported that apps like Peloton had five times more downloads, and the Adaptiv app had a 50% increase in engagement in non-equipment programs. The digital industry gained $3.6 billion in U.S revenue and it’s expected to go even higher as time goes on.

Disclaimer:

While this was all the summary of major changes in mobile consumer’s behavior during the Covid-19 Pandemic, you can download and read THIS report for more details about this subject.

Sources:

Mobile app use jumps during the pandemic. (2020, September 17). Retrieved February 18, 2021, from https://www.marketingcharts.com/digital/mobile-phone-114746

B. (n.d.). App usage & Popularity statistics During COVID-19. Retrieved February 18, 2021, from https://www.bugsnag.com/covid-19-app-usage-error-data-report

Delisle, M. (2020, September 11). Coronavirus shifts consumer behavior towards mobile. Retrieved February 18, 2021, from https://www.digitalturbine.com/blog/coronavirus-shifts-consumer-behavior-towards-mobile/

Business & Financial News, U.S & International breaking news. (n.d.). Retrieved February 19, 2021, from https://www.reuters.com/?edition-redirect=fr

Covid-19 impact on mobile user behavior [app install insights]. (n.d.). Retrieved February 19, 2021, from https://www.inmobi.com/blog/2020/04/06/covid-19-impact-on-mobile-user-behavior

Game app usage up 75% during the COVID-19 pandemic. (2020, April 06). Retrieved February 19, 2021, from https://www.businessofapps.com/news/game-app-usage-up-75-during-the-covid-19-pandemic/

Jones, K. (2021, January 25). The covid-19 impact on app popularity. Retrieved February 19, 2021, from https://www.visualcapitalist.com/covid-19-impact-on-app-popularity/

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