How to be an "Expert" at Instagram Marketing
Instagram is the “Ultimate” App, Use it to Your Advantage.
According to some, Instagram rivals Facebook in terms of being the “top dog” in terms of social media platforms. The application is used by over 140 million people in the United States alone. This shows that people use the app and enjoy it, this is important. As many probably have saw by now, everyone uses Instagram, literally everyone. People, “animals,” and businesses. A whooping 71% of U.S. businesses use the app to their advantage and so should you.
Here is How:
Businesses use the app to urge their customers to buy their products, in a non-forcing way of course. This can include tactics such as posting “teasers” to the feed or using the Instagram Live feature to host a “preview show.” If the brand is big enough, they use others popularity to their advantage by hiring them as a brand ambassador. There are countless ways to have Instagram help your business, so now let’s make you a master at it.
6 Tips to Mastering Instagram Marketing:
1. Make a Business Account
It is crucial for you to make the account a business account because you can get it verified. This shows you are a legit shop. It also allows you to display things like a phone number, location, and email address.
2. Use the Instagram Stories Feature
The story feature that Instagram provides is really helpful. It allows the brand to go outside of their “norm” in a sense. The brand can post whatever they see fit to the story without it having to match the “aesthetic” perfectly. They only last 24 hours, so they can offer premium deals among other things to attract the customer. There is also a possibility that if your brand gets big enough, you can collaborate with Instagram to make a story “filter” sponsored by your brand, as they do with many big brands now.
3. Use Customer Submitted Photos
If the audience permits for it, you can do a majority of your Instagram Marketing at little-to-no work. Brands will post, or repost, customer photos all of the time. They simply will state that it is “reposted” by tagging the original author. It is a way to show real life, happy customers and it is done at no work to you. By doing this, it also encourages the customers to participate and post photos with your products. They want as many followers as possible too, and this is an easy way to help both parties grow.
4. Use Hashtags
Hashtags are a neat Internet creation. Hashtags allow you to spread your business reach for free. You can hashtag your posts to what is relevant and people will see it based off of their interests. The Instagram Algorithm is your friend.
5. Use a Social Media Content Calendar
This will allow you to stay on top of the game. If you plan out even the next few weeks worth of posts, it will be easy to run the account. It is important to post at least three times a week so having the calendar will help plan those out accordingly.
6. Use Instagram Insights
Instagram Insights is a tool that is free to every business account. It allows you to look at important information in regards to your accounts performance. It even shows demographic information, helping you narrow down your audience.
Instagram Marketing Expert
With this information and these six beginner tips, you should be well on your way to conquering the world of Instagram Marketing. Go post something!
Resources:
https://www.oberlo.com/blog/instagram-marketing
https://www.shopify.com/blog/instagram-marketing
https://www.hubspot.com/instagram-marketing
https://neilpatel.com/blog/instagram-marketing-tips/