How to grow on Pinterest

Written by: Emily Corke

What is Pinterest?

Pinterest is a "visual discovery engine," where users may create collections of pins and boards that they can then share with others for them to like, comment on, pin, and share. Its primary function is to function more or less as an online search engine for specific specialized communities of people who are interested in topics such as fashion, architecture, graphic design, travel, and recipes. However, the app provides much more functionality. Pinterest is a wonderful tool for discovering new things in the realm of social media. Users can share their finds in a variety of categories, ranging from recipes to home décor and fashion trends to graphics and Instagram inspiration. Pinterest has a home feed, your personal profile, and other users you can follow. The images in the home feed will be generated based on recent activity of your own pins and what boards or people users are following. Pins are what allows a user to bookmark and save content such as images, videos, or products on their personal Pinterest boards; multiple boards can be created depending on the desired theme, category, or overall aesthetic.

Pinterest Discoverability

The usage of keywords in your articles is essential for increasing their discoverability using the Pinterest app. Keywords are extremely beneficial for SEO (search engine optimization), as they can allow your pins to appear when users search for them within the app. The majority of Pinterest users are looking for ideas, people, and trends, which most users will find using the search feature on the website that primarily makes Pinterest a search engine website. Another element that is critical for optimization is keeping up with the latest trends in the app as well as the latest trends in the community of users that use Pinterest. It is the community trends that are beneficial for keywords and affiliations with pins and boards, but Pinterest trends are also crucial to consider; vertical pins and photos make the flow of the website more appealing and is more complementary to mobile devices.

Creating pins is similar to publishing to any other social networking site; you can create a pin from your own personal photographs that can be uploaded from your computer or mobile device, or you can create pins from images that you find on the internet. Afterward, you may add a title and a description to the post, which can be linked to any other website or platform you want readers to visit. It is critical to include keywords in this section by employing an approach that will make the keywords more accurate and allow the desired audience to be exposed to a greater number of your pins and boards.

Pinterest metrics

Steps you can take:

A Pinterest Business Profile

Creating a Pinterest business account will provide you with access to account data and insights that can be tracked in order to optimize your pins and boards for your target audience. For business websites, a Pinterest business account makes it easy to connect the business website through your profile and pins. There are also further actions a business website can take for Pinterest verification that will allow access and be in favor of the website’s algorithm.

Creating pins and boards 

The use of keywords is essential, in order to track progress and engagement it is important to use keywords to know what is helping and hurting your account. The use of keywords should be placed in the descriptions and titles of posts as well as the title of the boards on your profile page. Boards are the first thing people see when viewing a profile and will or will not get users further engaged with more of your pins. 

Implementing Best Practices

Pinterest isn’t all about creating pins and boards but using the best practices for optimizing reach and engagement with them. In addition to the use of keywords on pins and boards, SEO can be succeeded with the use of rich pins, these are different types of pins that include; products, articles, and recipes with additional information inscribed in the pin itself. Product rich pins include pricing and product information. Article rich pins have a title and description that will link to the author's blog website and or the author’s profile and Recipe rich pins will include title, description, and information like prep and cook time, ratings, and ingredients.

• Sources

  https://help.pinterest.com/en/guide/all-about-pinterest

  https://www.ignitesocialmedia.com/social-networks/pinterest-review/

  https://www.link-assistant.com/news/pinterest-seo-guide.html#anchor2

  https://blog.hootsuite.com/pinterest-statistics-for-business/#Pinterest_user_stats