Become TikTok Famous Overnight
Written By Baylee Martin
Internet virality has been redefined, thanks to TikTok – the social media app that is constantly raising the bar for content online and is growing every day. Competitors of this app such as Facebook, Instagram, and Snapchat have attempted to incorporate TikTok’s strategies into their own media platforms, but TikTok has remained the largest short-form video creation app that seeks to inspire and create joy amongst its users.
Unlike most social media platforms, the opportunity to go viral presents itself from the day you create your account due to the app’s unique algorithm.
What is the TikTok For You Page?
TikTok’s ‘For You Page’ serves as the app’s home screen and is the first thing that users see when they open the app. Its scrollable interface is a personalized feed of content based on each individual user. The fine-tuned algorithm produces accurate recommendations based on the user’s previous likes, shares, comments, and views.
Everyone’s For You Page is unique to them, but higher performing videos will appear on more people’s feeds than those that do not perform as well.
How Does the TikTok Algorithm Work?
The TikTok algorithm is unique compared to other social media platforms. If the algorithm favors your videos, it will be pushed out to thousands of people who have never seen you before!
When you post a video to TikTok, it is first shown to a small group of users who will then determine if your content is worth showing to more people depending on the number of likes, comments and shares your video receives. Because TikTok’s main goal is to keep users on the app as long as possible, it is going to favor videos that illicit a strong reaction from those who are watching.
5 Tricks to Get Discovered on TikTok
Find Your Niche
Because TikTok has become so saturated, it is important to find your niche and stick to it so that your audience knows what they are getting every time they come to your page. This allows your page to be more easily discoverable, as well as keep your existing followers engaged.
2. Keep Up With the Trends
Using popular sounds – whether it be a humorous joke or a viral dance – is usually how people land on the For You Page. One of the most infections and addicting things in life is music, and a catchy song always gets people to watch and listen.
A perfect example of a TikTok success story utilizing popular dances and sounds is Charli D’Amelio – the number one most followed creator on TikTok. Her success started by duetting a simple dance video that had gotten popular on the app, thus, blowing her video up as well. Because Charli stuck to dance videos that use popular sounds, her followers know what to expect from her and are interested to see more.
3. Use Hashtags
Knowing what hashtags to use is key to getting discovered on TikTok, and is also one of the easiest ways to go viral. Some ways to find out the best hashtags are:
Go to the For You Page and see what other popular creators are using.
Use relevant hashtags to the types of videos you are creating.
Search for what’s trending, but also pay attention to what your competitors are using.
Google search trending key phrases or words.
4. Provide a Creative Edge
TikTok provides countless filters, editing tools, text options, and more, but this creates run of the mill content. In order to stand out, use your creativity and editing skills in a third party app that will show the audience something they have never seen before. As much as following trends is important on TikTok, bringing your own unique flare and edge to your videos is just as – if not even more – important.
5. Build a Community
TikTok users enjoy the occasional funny clip or short dance, but what really leads to a successful page is building relationships with your audience to make them want to come back. Some tips on how to effectively build a community on TikTok are:
Engaging with audiences by replying to comments, liking videos, asking questions, and giving your audience options to reply to you.
Be yourself, because that is the most unique aspect you can put out to the world. Audiences want to hear from someone they feel as though they can relate to, so telling stories, showing behind the scenes and giving a sense of who you are is the best thing for building an online community.
Duolingo is a perfect example of an account that shows their true self, and engages with their audience, which has given them a fun, relatable, and welcoming presence online.
Discoverability Online
If you are looking to grow your online presence, TikTok is the place to start. By following these steps and by reading our other Digital Media blog posts, you’ll be the next big thing in no time!