Human-Centric Marketing; The Future of Marketing

What is Human-Centric Marketing?

Human-Centric Marketing is the practice of brands appealing to a target based on their human emotions and personal motives.. It focuses on what makes their existing and prospective customers as whole human beings rather than what kind of consumer they are. This allows companies gain genuine insights on the best approaches to take with their customers.

How does it work?

Human-Centric Marketing is based on three major factors:

• OCEAN profiling (Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism.)

• Digital analysis of everything customers do online, and even offline.

• Personalized ad targeting to accurately appeal to the personality of an individual.

What does it mean?

Human-Centric Marketing bypasses the concepts of advertising based on generalized demographic factors of gender, race, religion, etc., and focuses on psychographic data. People that share similar demographic factors are surely not going to accept the same treatment from brands. This increases the probability of targets listening to the messages brands are building.

These personalized messages can build the relationship between brand and consumer. To the benefit of the marketers, this personal connection within the marketing strategy calls for an increase in views and clicks, areas of growth for the brand, and customer/client satisfaction, creating a positive appearance for the brand.