Online Reputation Management 101
What is online reputation management?
Online reputation management (ORM) is the practice of attempting to shape public perception of a person or an organization. It’s a way to influence how people perceive you or your business online and taking control of the online conversation.
Online Reputation Statistics
31% of employed internet users have searched online for information about co-workers, professionals, colleagues or business competitors
78% of consumers trust peer recommendations while only 14% trust advertising
58% of executives believe that online reputation management should be addressed, but only 15% actually do anything about it
84% of marketers believe that building trust will be the primary focus for marketing efforts in the future
Why you gotta worry about ORM.
It’s applicable to every person and every business
Ignoring it can cost you customers and money.
Negative comments or reviews can affect overall business
Can harm long-term business objectives
ORM helps to:
Create balance
Counteract misleading trends
Allow you to put your best foot forward
Protect against future damage
Here’re just some of the reasons why ORM should be an integral part of your strategy:
Consumers increasingly rely on online research when considering a purchase. 88 percent of buyers research products online before making a purchase (online or in-store); and 86 percent will hesitate to purchase from a business that has negative reviews.
Leaving brand reputation to chance can lead to a crisis. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
Your brand’s online reputation can affect your site’s rankings. It’s official: Google uses an algorithmic solution designed to de-rank sites that offer poor customer experience.
Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.
Check out this short video about where you can begin your online reputation management for your business.
Tools to help you with ORM
Awario is a social listening tool that makes reputation management easy. The platform will track your brand’s mentions across the major social networks and the web in real-time and let you respond to them right from the app.
Reputology helps local businesses track their online reviews. Apart from the common review platforms like Google and Facebook Reviews, Reputology monitors industry-specific review sites, be it real estate, hospitality, or healthcare.
GoFish Digital’s Google-powered complaint search is a handy way to check on your brand’s health. It lets you perform searches on over 40 websites to see if anyone’s filed a complaint against your business (remember, these reviews might potentially start ranking in Google for your brand name!).
References:
https://awario.com/?utm_source=searchengineland&utm_medium=referral&utm_campaign=orm-tools
https://gofishdigital.com/complaint-search/
https://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html
https://nusani.com/50-shocking-stats-online-reputation-management-infographic/
https://www.pymnts.com/news/retail/2018/omichannel-ecommerce-consumer-habits/
https://www.reputationdefender.com/what-online-reputation-management
https://www.reputology.com/