Take a deeper look into the power of social media and how Whole Foods has taken advantage of it, benefitting their company image and attracting more customers!

The importance of online reputation management.

Allstate’s spokesperson, Mayhem, has changed the view and conversation around the topic of insurance. Having a lighter tone and humor make everyday accidents like a car crash or burglary more relatable to Allstate customers. Here are 4 simple tips used by Allstate to help any marketer liven up their brand!

Esurance has hopped on the meta-advertising trend, hoping to make the company seem trustworthy and transparent

What’s the best advertising policy? Honesty.

How much influence do social influencers have over audiences?