Benefits for Brands to Market with Influencers
“Call it buying an audience before they buy your product, call it influencer marketing, call it what you like. At the end of the day as marketers we're all just trying to create conversations that will ultimately increase our popularity in the online world - because we know that if we're the most popular, consumers will come to us.” Kirsty Sharman, Blogger at Social Media Today
All of us have seen sponsored posts and ads on Instagram. This style of marketing is a significant tool to attract new and create recurring customers. Influencers create a different environment for your product to be marketed. Below are some benefits to utilizing influencers on Instagram.
Social Influencer Marketing Generates Relevant Leads
Influencers create their own following on their social media, so essentially they are a (niche)special piece. When influencers are speaking on personal interests and products they enjoy, they provide followers with a live experience review or opinion of your product. The followers already trust the influencer so the leads will be relevant to your business. …..multiple topics and things they personally
@cleanjuiceeastliberty using influencer marketing built into strategy to engage with more customers and produce relevant leads
Credit: @kelclight on Instagram
Influencers engagement is higher than brands
The influencers not only generate quality leads but build brand awareness. Utilizing influencers in your marketing plan reach your target market quickly. The most important part about using Influencers is choosing the best to fit your brand and target market.
Influencer marketing contains a higher engagement than brands. The average influencer engagement rate across industry verticals is 5.7 percent. In comparison, brands themselves on Instagram contain an average of two to three percent engagement.
Influencers provide natural value from product to consumer
According to convince and convert, influencers have a feeling of authenticity to followers. Many followers know that the influencers are promoting certain products and value their opinion. Even though some influencers receive money for their promotion, consumers or followers know that their reputation on social media matters and they personally have value in the product they are promoting, one way or another.
Comments from the promoted post about juice cleanses @cleanjuiceeastliberty
Credit: @kelclight on Instagram
Influence marketing boosts SEO
Moz conducts a study, every two years, about the highest influence on search ranking. As per the study conducted in 2017, Domain Authority has the highest influence on search ranking.
via Moz significant increases for link-related factors
According to Moz, the higher your Domain Authority produces a better rank on search engines. One way to improve your brand Domain Authority is providing links throughout your pages to other trusted pages to improve SEO and add value to your brand. Improving Domain Authority through influencers is smart, you are benefitting from the influencers link then reposting or sharing from the influencers page drives traffic to your brand.
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As business owners, if you are stepping into a new section of your target market and do not know how, influence marketing with the right individual would be a great place to start.