Allstate’s spokesperson, Mayhem, has changed the view and conversation around the topic of insurance. Having a lighter tone and humor make everyday accidents like a car crash or burglary more relatable to Allstate customers. Here are 4 simple tips used by Allstate to help any marketer liven up their brand!

Esurance has hopped on the meta-advertising trend, hoping to make the company seem trustworthy and transparent

What’s the best advertising policy? Honesty.