Podcasts are becoming more and more dominant in media. What’s most challenging about podcasts is starting one and getting consistent viewers. Podcasts are personal and vary from different content. Streaming services like Spotify and iTunes are investing more time and money into podcasts as they become more popular amongst listeners.

The most successful online game has a very distinct strategy on video advertising to support their popularity. In this post, you'll find more information about why and how they got so many loyal fans.

The world of social media is big and finding a way to reach your target market can be difficult. By reaching targeted audiences through industry-specific social media, digital marketers get the most out of their messaging.

The Information Age has shaped the way in which we communicate, but just how has it left its mark on the music industry? 

Known for being an energy drink, Red Bull Content has created a marketing strategy focused on correlating its brand with experiences as opposed to a product.  

Digital media marketers can learn valuable tips from Coca-Cola ads to ignite human connection about their brand in an authentic way. Here's how!

DIY culture is an increasing trend in our individualistic, efficiency-oriented society. Specifically, DIY is appealing to millennials – we might consider renaming ourselves Generation-DIY.