Mobile apps marketing - Ben prantl
“More than 90% of the global population uses mobile phones https://peertopeermarketing.co/mobile-marketing-strategy/)” said Liza Shuttleworth on Peertopeermarketing. If you want to create a thriving website, your website needs to work on mobile phones. The vast majority of mobile phones, especially in the United States, have internet access, and are commonly used to access the internet.
The advent of the smartphone has enabled companies to market themselves digitally. Instead of sending out physical advertisements and messages, those can now be sent out digitally. This allows them to be sent faster and cheaper than ever before.
Consider a company like Chipotle. I use the Chipotle app for ordering online and collecting points. Chipotle is able to, and does, send me emails and notifications. Recently I received an email for Chipotle with a coupon for a free drink. This is how companies market nowadays: online, and especially through apps.
As you can see, mobile app marketing is very prevalent. If you want to have a successful online presence, you need to work on how to market your app, and how to use it well. This article is your best friend on that journey.
It’s important to hit the early stages well. If you want your app to succeed, you need to develop a good design and make it easy to use before launching. First impressions matter a lot.
Natalie Nahai, the self-described “web psychologist,” in her book “Webs of Influence: The Psychology of Online Persuasion,” noted how colors “evoke particular emotions and associations.”
Now, if you’re launching an app, odds are your brand already has a color scheme that would be translated into your app. However, think about things such as your background, and secondary colors. You can’t just repeat brand colors over and over again. First impressions matter. You want your app to invoke good feelings in your customer, both in the app’s icon and in its colors.
Marketing involves generating hype. Before the release of your app, you want to build up excitement for it the way Nike would for a new shoe or Starbucks would for a new drink. This is your brand’s chance to get its message about the app out there, as this is when the news breaks. Conduct a solid press release, or some other means, to properly convey that which you want your audience to know. This is also a great time to prepare to optimize downloads in the app store (remember to do this for both Apple and Google Play Store) as buildfire.com (https://buildfire.com/mobile-app-marketing/) says.
After you’ve tested your app and made sure the design is good, you need to market your app’s launch. If your brand has a website, make sure to notify your website browsers of your app. Same thing for however you reach your customers.
Tvscientific.com says “Share engaging content, run targeted ads, and interact with your followers to build a community that drives new user acquisition and app downloads” (https://www.tvscientific.com/insight/the-comprehensive-guide-to-mobile-app-marketing-strategies) on its website about mobile app marketing strategies.
After your brand has put all this work in, you may be tempted to think that’s that. To quote Rodney Dangerfield’s character’s business professor in Back to School: “there are two kinds of people in business today: the quick and the dead.” You need to quickly and consistently be upgrading and checking on your app.
You need to make sure your app is running smoothly for everyone, as you don’t want to alienate users. Checking analytics on your app is key. After a certain time you may feel it’s time to revamp the app. There are countless actions you’ll need to take, but don’t get lazy and take shortcuts! Doing the hard work will save you loads of trouble down the line.
These tips and tricks will help make your app stand out amongst all the others and will help bring traffic to your business!