East Coast Dyes - Social Media Audit
What is East Coast Dyes?
East Coast Dyes is one of the leading developers and manufacturers in the world of Lacrosse. They are very well known for their advanced technology that they are constantly developing to further the game of lacrosse. As a lacrosse athlete I personally can validate the quality of their products and I prefer their equipment to any other company in the industry.
East coast Dyes Takes in a lot of their business from their social media accounts on TikTok and Instagram, so their social media must be engaging in order to attract potential customers. Speaking from personal experience I always see their new products on Instagram which is usually what gets me to purchase their products. A great example of East Coast Dyes using social media to gain exposure for their new technology and products is their new revolutionary Echo arm pads. East Coast Dyes also generate a lot of their traffic from the memes and other entertaining videos that they create. This is another one of the many great tactics that they employ on social media to create more traffic on their site.
Value of posts and feedback on posts
The Echo arm pad uses a new flexing pad technology in order to allow players to have more mobility in their arms while still maintaining a high level of protection. This post was notifying customers that the new product was officially live for purchase on the site. This post is effective considering the level of engagement it is gaining in the comment section. In the image above you can clearly see the high level of interest in the product. On the bottom you can see that someone is displeased with the price of the arm pad, this is another reason that the post is effective and valuable. East Coast Dyes can get a good idea of how customers feel by looking into these posts.
From an overall auditing standpoint, it’s hard to scrutinize East Coast Dyes in any way. In my opinion, the way that they use Instagram and tiktok to market their products is genius. They create video content on both platforms to not only show off their new products but to also explain the technology behind them in order for athletes to understand how the products will perform. As a Lacrosse Athlete, it is essential to understand how a product will perform before purchasing it. I find it really useful and interesting that East Coast Dyes is able to highlight their products in the way they do, it really prioritizes the lacrosse community and helps players continue to get better with new technology.
As you can see in the image above there is very good engagement with that post. Customers are giving relative feedback on the East Coast Dyes products. the caption of the post also gives customers more incentive to purchase the product. They say the product is flying off the shelves so if anyone has an interest in buying it they’ll need to act quickly. In my opinion, this is another great example of the effectiveness of East Coast Dye’s social media. All of the posts from East Coast Dyes that I see on a regular basis continue to effectively convey product details and bring in new business from new customers regularly. I myself continue to be a repeat customer of East Coast Dyes mainly in part to their relevance in my social media feed.
As the sport of lacrosse continues to grow at an impressive rate East Coast Dyes will see more and more traffic and retention on posts as the years go on. This rapid expansion will lead to even greater use of tiktok and Instagram by East Coast Dyes.