Get Discovered on Pinterest: 8 Best Practices to Pinterest Discoverability
Get Discovered on Pinterest
8 Best Practices to Pinterest Discoverability
Pinterest is one of the largest social media platforms in the world. Thousands of people use it for inspiration for recipes, weddings, parties, and more. In order to get your content discovered on Pinterest, follow these best practices for discoverability!
Pin What’s Popular
Pinterest is all about popularity. The algorithm is going to show pinners the pins that are related to what they’ve been looking at. In order to get your pins discovered, it’s important to know what the majority of people are looking at. The more people pinning content similar to yours, the more likely you’ll be able to get your pins in front of them.
This also relates back to Pinterest trends. Currently, weddings and recipes are some of the most popular things to pin on Pinterest. If you’re in one of those two industries, congratulations! It’s going to be easier for you to begin pinning what’s popular. Even if you’re not, following the current Pinterest trends are an easy way to get ahead and in front of viewers. For instance, holidays are a great way to get your pins noticed. Around Christmas time, people are looking for everything and anything Christmas themed. Is there a creative way for you to brand your pins for Christmas? By doing this, you’ll be posting about what’s popular and you’ll have a higher chance of getting your content discovered.
Post the Right Images
Choosing the right images on Pinterest is one of the most important aspects to getting discovered on Pinterest. People pin things that are visually attractive, so it’s necessary to highlight your best photos on each Pin. Don’t post blurry photos or anything that’s too busy because audiences won’t be as likely to pin your content, which decreases the likelihood that your content will get discovered. Focusing on high quality images and keeping the ideal Pinterest aspect ratio will give you a higher likelihood of getting discovered because Pinterest is so visually concentrated. People aren’t on Pinterest to look at blurry photos. They’re on Pinterest for unique ideas and a visual experience. Give that to them by using the best photos you can take.
Are you struggling to figure out what makes a fantastic Pinterest photo? Here are a few tips from Hootsuite highlighting what makes a quality Pinterest photo!
Use high quality and high resolution images
Use lifestyle images
Don’t pin images that are too busy
Post vertical images, not horizontal images
Make your pins the ideal aspect ration of 2:3
Consider pinning videos
For even more help, check out What Makes a Perfect Pinterest Image.
You can also lose the stress of not having the right equipment to take the best Pinterest photo by reading our blog on iPhone Photography for Social Media
Optimize Your Name, Boards, and Pins for Pinterest’s SEO Settings
If you've done any kind of digital marketing, you know that SEO is so important! It’s what helps get your content to pop up on Google and other search engines. By optimizing your SEO Settings in your Name, Boards, and Pins, you’ll give your content more of a chance to be discovered. Within the descriptions of your boards and pins, make sure to take SEO into consideration so that the keywords being searched bring up your pins and your content.
If you’re worried about how to optimize the SEO Settings, learn more about SEO Marketing and get help by checking out our blog on SEO Optimization.
Write Keyword Enriched Descriptions and Titles
As we discussed above, SEO Settings are everything when it comes to discoverability. Without optimizing your SEO, there’s a lower chance that your content will pop up in front of your audience. In order to do that, make sure to use relevant keywords and hashtags. While writing your description, use words that people would typically search for while also creating sentences and phrases that are more than just simple sentences. This puts your content at more of a chance of being discovered because Pinterest’s search engine will recognize the keywords in your description.
If you need more help figuring out how to discover the right keywords and hashtags, check out the following list of tips from Hootsuite.
Use guided search. Start searching for keywords related to your brand and note the automatic suggestions
Check out the keyword bubbles that appear in the search results header
Note hashtag suggestions
Search relevant hashtags and note others that are related
Pin Consistently and Frequently
The more you post, the more likely your content will be discovered! Most social media platforms like brands and accounts that consistently give them new content to share with their users. Because of that, they favor accounts that post frequently with new and engaging content! Consider what kinds of things you have to pin and go from there! Typically, Pinterest recommends posting 10-15 pins per day, so keep this in mind as you’re scheduling your content. It’s even more ideal to be posting 25-30 pins per day, but start small and work your way up! The more you post, the more your content will be discovered and engaged with!
Repin Others’ Content
While you ultimately are on Pinterest to promote your own brand, it’s still necessary to repin others’ content as well. In doing so, your discoverability will skyrocket because people who frequently view the content you’ve repinned will begin to see your brand’s related content. If you repin others’ content to certain boards you’ve created, their followers will see that pin in your board, which will prompt them to explore your board and so on and so forth. Even just a few pins per day can increase the likelihood of your content being seen. Therefore, don’t be afraid to up the ante and repin others’ content. It’s free for you and will increase your discoverability!
Use Pinterest Analytics
No social media best practices is ever complete without mentioning that platform’s analytics. And Pinterest is no different. Utilizing the analytics that Pinterest gives you access to allows you to do so much more with your account and with your brand. You can see which content is getting the most views so you can try to post more of it. You can see what time of day your followers are most active so you can post at the right time. And you can see so much more. All of the statistics in Pinterest analytics will ultimately help you reach your brand’s maximum potential on the app and will give you more of a chance your content will be discovered. Don’t overlook it and don’t pin without reason. Every post should be purposeful and Pinterest analytics can help you realize that purpose.
Follow Pinterest Dos and Don’ts
For every social media platform, there’s always best practices and Dos and Don’ts. Pinterest is no exception. Whether it be the suggestions made above or some other recommendations for how to get engagement on Pinterest, reading about the best practices are super important when trying to get content discovered on social media. They’ll give you the best ways to continue to get your pins seen by a large audience because they’ll help you take advantage of the Pinterest algorithm. To learn even more about Pinterst’s algorithm, check out our blog post on Driving Organic Content to your Blog Through the Pinterest Algorithm
Following these best practices will not only give your content more visibility and more discoverability, but they’ll also help you grow your reputation and your business through more engagement. Good luck and happy pinning!
Written by Alyson Huth