Intro Blog Analysis By John Dyke

My Links:

https://pursue-persuade.squarespace.com/students/rjtzchs7djngfggb6m8papfsnp4bp2?utm_source=firstname-lastname&utm_medium=assignment-2&utm_campaign=linkedin

https://pursue-persuade.squarespace.com/students/rjtzchs7djngfggb6m8papfsnp4bp2?utm_source=firstname-lastname&utm_medium=assignment-2&utm_campaign=email+

To promote my blog article, I shared it through email and LinkedIn, using trackable links to see which platform brought in more readers. According to Google Analytics, the average time per active use was only 12 seconds, with an engagement rate of 0.33 sessions per user and a total event count of 42. All users were new, which suggests my promotion reached a fresh audience, but engagement was low. I’ll need to experiment with more engaging content, like personal stories or interactive elements, to keep readers on the page longer. Next time, I’ll also test different posting times and email subject lines to see what drives more interaction. Below are screenshots of my data, along with my email and LinkedIn posts.

Surprisingly, my email got more views than my LinkedIn post, which shocked me because I have a pretty strong following on LinkedIn. I expected LinkedIn to drive more traffic, but this result showed me that my network there might not be as engaged as I thought. It also made me realize that email marketing could be a more powerful tool than I had initially considered. Moving forward, I need to focus on building more LinkedIn connections and finding ways to make my posts more engaging. I’ll also experiment with different posting times and content formats to see what resonates best with my audience. At the same time, I plan to refine my email strategy by testing subject lines and personalization to maximize open rates and engagement.